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      국내 거주 외국인의 문화적응 전략과 관람스포츠 관여도 비교 = Acculturation Strategy of Expatriates in Korea and Their Spectator Sport Involvement

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      https://www.riss.kr/link?id=A102306045

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      The purpose of this study is to examine acculturation strategies of expatriates in Korea in relation to spectator sport involvement. Berry``s(1997) bi-dimensional model of acculturation was used as a theoretical framework to categorize the type of acculturation strategies of expatriates in Korea. Acculturation strategies of expatriates were classified into four types: integration, assimilation, separation, and marginalization. To be specific, there were 79 participants using the integration strategy, 28 using the assimilation strategy, 53 using the separation strategy, and 20 using the marginalization strategy. Research hypotheses were established to analyze differences on spectator sport involvement of expatriates between Korean spectator sport and their original cultural sport. There were significant differences in spectator sport involvement among foreigners in Korea. Firstly, the spectator sport involvement of the participants using the integration strategy was higher than that of marginalization. Second, participants categorized as using assimilation strategy were found to have lower sport involvement with Korea``s spectator sport and had a higher involvement with their original cultural sport. Third, participants categorized as using separation strategy were found to have higher involvement with their original cultural sport than Korea``s. Fourth, participants categorized as using separation strategy did not show significant differences with assimilation participants in comparing original cultural spectator sport. In conclusion, the result of the research indicated that expatriates living in Korea showed similar characteristics of Berry``s (1997) acculturation strategies. Thus, It indicated that Berry``s (1997) acculturation strategies are useful theoretical tools predicting psychological preference of expatriates in Korea. However, participants showed little difference in that all expatriates of four categories showed higher involvement with their original cultural spectator sport. Therefore, unlike Berry``s (1997) theory, people with high level of acculturation showed higher levels of involvement with their original cultural spectator sport. It may provide useful information for Korean sport marketers regarding s foreign sport consumers in order to develop a market.
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      The purpose of this study is to examine acculturation strategies of expatriates in Korea in relation to spectator sport involvement. Berry``s(1997) bi-dimensional model of acculturation was used as a theoretical framework to categorize the type of acc...

      The purpose of this study is to examine acculturation strategies of expatriates in Korea in relation to spectator sport involvement. Berry``s(1997) bi-dimensional model of acculturation was used as a theoretical framework to categorize the type of acculturation strategies of expatriates in Korea. Acculturation strategies of expatriates were classified into four types: integration, assimilation, separation, and marginalization. To be specific, there were 79 participants using the integration strategy, 28 using the assimilation strategy, 53 using the separation strategy, and 20 using the marginalization strategy. Research hypotheses were established to analyze differences on spectator sport involvement of expatriates between Korean spectator sport and their original cultural sport. There were significant differences in spectator sport involvement among foreigners in Korea. Firstly, the spectator sport involvement of the participants using the integration strategy was higher than that of marginalization. Second, participants categorized as using assimilation strategy were found to have lower sport involvement with Korea``s spectator sport and had a higher involvement with their original cultural sport. Third, participants categorized as using separation strategy were found to have higher involvement with their original cultural sport than Korea``s. Fourth, participants categorized as using separation strategy did not show significant differences with assimilation participants in comparing original cultural spectator sport. In conclusion, the result of the research indicated that expatriates living in Korea showed similar characteristics of Berry``s (1997) acculturation strategies. Thus, It indicated that Berry``s (1997) acculturation strategies are useful theoretical tools predicting psychological preference of expatriates in Korea. However, participants showed little difference in that all expatriates of four categories showed higher involvement with their original cultural spectator sport. Therefore, unlike Berry``s (1997) theory, people with high level of acculturation showed higher levels of involvement with their original cultural spectator sport. It may provide useful information for Korean sport marketers regarding s foreign sport consumers in order to develop a market.

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      참고문헌 (Reference)

      1 임태성, "한국에 거주하는 외국인이주노동자의 문화변용과 스포츠 참가" 한국체육학회 51 (51): 387-400, 2012

      2 법무부, "출입국·외국인정책 통계월보" 출입국·외국인정책본부 2013

      3 하재필, "스포츠를 통한 이주민의 문화적응 및 민족적 정체성에 대한 이해" 국민체육진흥공단 부설 한국스포츠개발원 23 (23): 105-120, 2012

      4 장재원, "스포츠 스폰서십을 통한 기업의 로열티(loyalty) 변화에 대한 연구 : 스포츠에 대한 관여도를 중심으로" 서울대학교 대학원 2003

      5 임종원, "소비자 행동론" 경문사 2006

      6 서원재, "미국 내 한국 이민자의 스포츠 미디어 이용과 문화적응" 한국스포츠사회학회 23 (23): 99-129, 2010

      7 장미혜, "다민족·다문화사회로의 이행을 위한 정책 패러다임 구축 : 다문화 역량증진을 위한 정책, 사회적 실천 현황과 발전방향(2)" 한국여성정책연구원 2008

      8 정의철, "다문화 커뮤니케이션" 커뮤니케이션북스 2012

      9 현대경제연구원, "다문화 시대의 경제적 영향" 현대경제연구원 2009

      10 김재운, "다문화 가정 자녀의 스포츠 여가활동을 통한 문화적응" 한국여가레크리에이션학회 36 (36): 16-33, 2012

      1 임태성, "한국에 거주하는 외국인이주노동자의 문화변용과 스포츠 참가" 한국체육학회 51 (51): 387-400, 2012

      2 법무부, "출입국·외국인정책 통계월보" 출입국·외국인정책본부 2013

      3 하재필, "스포츠를 통한 이주민의 문화적응 및 민족적 정체성에 대한 이해" 국민체육진흥공단 부설 한국스포츠개발원 23 (23): 105-120, 2012

      4 장재원, "스포츠 스폰서십을 통한 기업의 로열티(loyalty) 변화에 대한 연구 : 스포츠에 대한 관여도를 중심으로" 서울대학교 대학원 2003

      5 임종원, "소비자 행동론" 경문사 2006

      6 서원재, "미국 내 한국 이민자의 스포츠 미디어 이용과 문화적응" 한국스포츠사회학회 23 (23): 99-129, 2010

      7 장미혜, "다민족·다문화사회로의 이행을 위한 정책 패러다임 구축 : 다문화 역량증진을 위한 정책, 사회적 실천 현황과 발전방향(2)" 한국여성정책연구원 2008

      8 정의철, "다문화 커뮤니케이션" 커뮤니케이션북스 2012

      9 현대경제연구원, "다문화 시대의 경제적 영향" 현대경제연구원 2009

      10 김재운, "다문화 가정 자녀의 스포츠 여가활동을 통한 문화적응" 한국여가레크리에이션학회 36 (36): 16-33, 2012

      11 송지준, "논문작성에 필요한 SPSS, AMOS 통계분석방법" 21세기북스 2008

      12 강준호, "기업지배구조개선과 스포츠단체의 홀로서기" 3 : 14-17, 2003

      13 Abe-Kim, J., "Unidimensional versus multidimensional approaches to the assessment of acculturation for asian american populations" 7 (7): 232-, 2001

      14 Nguyen, H. H., "Toward a more complex understanding of acculturation and adjustment : Cultural involvements and psychological functioning in Vietnamese youth" 30 (30): 5-31, 1999

      15 Stodolska, M., "The role of recreational sport in the adaptation of first generation immigrants in the United States" 36 (36): 379-413, 2004

      16 Bennett, G., "The role of involvement in sports and sport spectatorship in sponsor's brand use : The case of mountain dew and action sports sponsorship" 18 (18): 14-24, 2009

      17 Stodolska, M., "The role of ethnic enclosure in leisure in the economic achievement of Korean immigrants" 39 (39): 1-27, 2007

      18 Wakefield, K. L., "The importance of servicescapes in leisure service settings" 8 (8): 66-76, 1994

      19 Ha, J. P., "The impact of acculturation and ethnic identity on American football identification and consumption among Asians in the United States" 15 (15): 125-142, 2014

      20 Holbrook, M. B., "The experiential aspects of consumption : Consumer fantasies, feelings, and fun" 9 (9): 132-140, 1982

      21 Nguyen, H. H., "The acculturation scale for Vietnamese adolescents(ASVA) : A bidimensional perspective" 26 (26): 202-213, 2002

      22 Glover, T. D., "The "community" center and the social construction of citizenship" 26 : 63-83, 2004

      23 Pritchard, M. P., "Symbiosis and substitution in spectator sport" 20 (20): 299-, 2006

      24 Burnett, J., "Sports marketing : A new ball game with new rules" 33 (33): 21-35, 1993

      25 Mullin, "Sport marketing" Human Kinetics 2000

      26 Lascu, D-N., "Sport involvement : A relevant individual difference factor in spectator sports" 4 (4): 41-46, 1995

      27 Coakley, J., "Sport in society: Issues and controversies" McGraw-Hill 2009

      28 Bonoma, T. V., "Segmenting the industrial market" Lexington Books 1983

      29 Maldonado, R., "Segmenting a local Latino market using Berry's acculturation taxonomy" 29 (29): 414-, 2002

      30 Pons, F., "Role of sporting events as ethnoculture's emblems : Impact of acculturation and ethnic identity on consumers' orientation toward sporting events" 10 (10): 231-240, 2001

      31 Hill, B., "Repeat attendance as a function of involvement, loyalty, and the sportscape across three football contexts" 3 (3): 145-162, 2000

      32 Graves, T. D., "Psychological acculturation in a tri-ethnic community" 23 (23): 337-350, 1967

      33 Redfield, R., "Memorandum for the study of acculturation" 38 (38): 149-152, 1936

      34 Clarke, I., "Marketing sport to asian-american consumers" 15 (15): 20-28, 2006

      35 Sollner, A., "Market segmentation and the structure of competition : applicability of the strategic group concept for an improved market segmentation on industrial markets" 51 (51): 25-36, 2001

      36 Berry, J. W., "Immigration, acculturation, and adaptation, applied psychology" 46 (46): 5-34, 1997

      37 Shank, M. D., "Fan or fanatic : Refining a measure of sports involvement" 21 (21): 435-, 1998

      38 Hansen, H., "Factors affecting attendance at professional sport events" 3 (3): 15-32, 1989

      39 Beatty, S. E., "External search effort : An investigation across several product categories" 14 (14): 83-95, 1987

      40 Bee, C. C., "Exploring the relationship between involvement, fan attraction, psychological commitment and behavioral loyalty in a sports spectator context" 11 (11): 140-157, 2010

      41 Funk, D. C., "Exploring origins of involvement : Understanding the relationship between consumer motives and involvement with professional sport teams" 26 (26): 35-61, 2004

      42 Jeffres, L. W., "Ethnicity and ethnic media use : A panel study" 27 : 496-535, 2000

      43 Harrole, M. G., "Ethnic identification, acculturation and sports identification of Latinos in the United States" 8 (8): 234-253, 2007

      44 Soruco, G. R., "Cubans and the mass media in South Florida" University Press of Florida 1996

      45 Snyder, E. E., "Correlates of sport participation among adolescent girls. Research Quarterly. American Alliance for Health" 47 (47): 804-809, 1976

      46 Olshavsky, R. W., "Consumer decision making-fact or fiction?" 6 (6): 93-100, 1979

      47 Underwood, R., "Building service brands via social identity : Lessons from the sports marketplace" 9 (9): 1-13, 2001

      48 Walseth, K., "Bridging and bonding social capital in sport : Experiences of young women with an immigrant background. Sport" 13 (13): 1-17, 2008

      49 Kerstetter, D. L., "An involvement profile of division 1 women's basketball spectators" 11 (11): 234-249, 1997

      50 Franco, J. N., "An acculturation scale for Mexican-American children" 108 (108): 175-181, 1983

      51 Ward, C., "Acculturation strategies, psychological adjustment, and sociocultural competence during cross-cultural transitions" 18 (18): 329-343, 1994

      52 Cuellar, I., "Acculturation rating scale for Mexican Americans-II : A revision of the original ARSMA scale" 17 (17): 275-304, 1995

      53 KT 경제경영연구소, "5%의 미래시민, 다문화사회를주목하라" KT 경제경영연구소 2010

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