피트니스프로그램 참가자의 충성도가 프로그램만족도, 재참여의도, 생활만족도에 미치는 영향

다국어 초록 (Multilingual Abstract)

The purpose of this study was to explore the relationships among loyalty, overall satisfaction, life satisfaction, and repurchasing intention, for participants in fitness programs. The sample consisted of 331 fitness program participants. Data were collected from registrants of selected 7 public and 3 private centers offering fitness programs by using the convenience sampling technique in Seoul, Korea. Findings indicated that age and educational background of participants were significantly related to all subdimensions of loyalty. The findings from multiple regression support the conclusion that all subdimensions of loyalty are predictive of overall satisfaction and life satisfaction. In addition, loyalty subdimensions were found to be highly related to intention to repurchasing.

참고문헌 (Reference)

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