사립대학 브랜드가치 재고를 위한 체육시설의 다용도 활용방안 : 사례연구 : 청주대학교 ‘석우문화체육관’ = Using Sports Facilities to Develop the Brand Value of Private University - Case Study : Cheongju University -

다국어 초록 (Multilingual Abstract)

Local private university is affected by making the economy more vulnerable to the external management environment, recently.
This study to find the solution how to optimize using the university sports facility to develop the university management. From this, following 4 conclusions are founded.
First, new-investment or re-investment to the sports facility of university have to make plan with consider local urban develop planning and find way how to prosper alongside conglomerate. Second, the marketing need to focus on for welfare and semi-medical service consider increasing market of aging and health care as sports trend is make deployable connection with region community. Third, the high quality of sports program service is possible using university knowhow and the human resource, especially sports and other sectors it can be emerging with sports. Forth, related by global economic trend ‘Creativity’, the sports facility is economize business resource to make high value-added when it convergence with IT, health, medical, entertainment, and etc.