한국 사회의 IR (Investor Relations) 개념 -1994∼2014년 신문기사 내용분석 및 의미연결망 분석|RISS 상세보기

다국어 초록 (Multilingual Abstract)

This study explored how the concept of IR (Investor Relations), the international communication practice, has been adopted and changed in Korea society from 1994 to 2014. Applying asymmetry and symmetry communication model, the researcher constituted IR concept dyad as ‘technical IR’ and ‘cultural IR’. The technical IR is mainly related to management information delivering. This aims short-run outcomes such as stock priceincreasing. On the other hand, cultural IR pursues market improvement by long-run relationship building among members of financial communities like as firms, financial analysts, and investors. While performing a content analysis of 341 news articles reported on Chosun Ilbo, the researcher examined three aspects of IR concept: discourse per se, norm drivers, and actors. The findings indicate that the discourse on the concept of IR mainly covers technical IR in terms of ‘information delivering aspect’. Also, ‘outcome discourse’ has appeared since 1997 such as share price, financing, and securing management right. Partly,cultural IR has presented. From 2000 to 2010, the discourse related to shareholders protection, social responsibility and transparency paradigm has showed up. While IR drivers have been expanded to public sector from the market sector, actors mostly were the market sector. As a second study, semantic network analysis supported this findings. Extracted key words were ‘corporate’ · ‘foreign’ · ‘investment’ · ‘quarter’ · ‘revenue’ · ‘operating profit’ · ‘securities’ and ‘plan’. Additionally, the result of LDA (Latent Dirichlet Allocation) topic modeling analysis, suggested five topics like as ‘companies’ · ‘investment plan’ · ‘disclosure’ · ‘quarterly earnings’ · ‘market economy’ and ‘share price’. These results strongly confirm the results of content analysis suggesting that asymmetry IR concept is dominant in Korea society.

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참고문헌 (Reference)

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