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KISSThis study intended to carry out study from the perspective of sports event visitors by analyzing and evaluating significance and satisfaction on the satisfaction factors using revised IPA. For this purpose, literature study and empirical study was co...
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- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
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IPA를 이용한 스포츠이벤트 관람객의 만족요인 연구 -해양스포츠 이벤트 경기국제보트쇼를 중심으로- = A Study of Visitors Satisfaction Factors for Sports Event, using IPA -A case study of the Korea International Boat Show of Marine Sports Events-
한글로보기https://www.riss.kr/link?id=A99785899
- 저자
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2012
-
작성언어
Korean
- 주제어
-
KDC
326
-
등재정보
KCI등재
-
자료형태
학술저널
- 발행기관 URL
-
수록면
41-56(16쪽)
- 제공처
-
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상세조회 -
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부가정보
다국어 초록 (Multilingual Abstract)
This study intended to carry out study from the perspective of sports event visitors by analyzing and evaluating significance and satisfaction on the satisfaction factors using revised IPA. For this purpose, literature study and empirical study was conducted. Data were obtained from visitors who participated in the Korea International Boat Show. A total of 275 were collected, 260 significant samples were analyzed to examine. Results of this study show what problems were and what were well managed from the perspective of visitors perceptions of the Korea International Boat Show. Generally, results of this study indicated that the visitors did perceive lower performance level than importance level.
This study intended to carry out study from the perspective of sports event visitors by analyzing and evaluating significance and satisfaction on the satisfaction factors using revised IPA. For this purpose, literature study and empirical study was conducted. Data were obtained from visitors who participated in the Korea International Boat Show. A total of 275 were collected, 260 significant samples were analyzed to examine. Results of this study show what problems were and what were well managed from the perspective of visitors perceptions of the Korea International Boat Show. Generally, results of this study indicated that the visitors did perceive lower performance level than importance level.
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전시회 체험마케팅 활동이 만족 및 행동의도에 미치는 영향
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