The Role of Motivation and Appraisal Emotion in Repurchase Intention in the Performing Arts

다국어 초록 (Multilingual Abstract)

This study examines the relationshipsbetween the antecedents of repurchase intention, with special interest in the role of appraisal emotion and recreation motivation for arts attendance. Appraisal emotion is found to have significant influence on perceived value while recreation motivation is found to directly influence appraisal emotion and perceived value. In a addition to customer satisfaction, peripheral service quality is the only factor that directly affectsrepurchase intention. Arts managers ought to focus on improving the whole experience of performing arts.

목차 (Table of Contents)

• Abstract
• 1. Introduction
• 2. Literature Review
• 3. Research Model
• 4. The Analysis of Results
• 5. The Analysis of the Research Results
• 6. Discussion
• 7. Implications and Conclusion
• References

참고문헌 (Reference)

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