성별과 감정 유형이 감정 소구 광고 반응에 미치는 영향

목차 (Table of Contents)

• 국문초록
• 1. 서론
• 2. 이론적 배경 및 가설 설정
• 1) 감정 소구 광고
• 2) 성별과 감정 소구 광고
• 3) 가설 설정
• 3. 실험 1
• 1) 사전조사
• 2) 실험 설계 및 실험 절차
• 3) 측정
• 4) 분석 결과
• 4. 실험 2
• 1) 실험 설계 및 실험 절차
• 2) 측정
• 3) 분석 결과
• 5. 결론
• 참고문헌
• 영문초록

참고문헌 (Reference)

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