프리다이빙 참여자가 지각하는 재미요인, 참여 만족도 및 재참여의도 간의 관계 = The relationship among fun factors, participation satisfaction and re-participation intention focus on free-diving participants

다국어 초록 (Multilingual Abstract)

The purpose of this study is to investigate the relationship between the fun factors of free diving, participation satisfaction, and re-participation intention. In order to achieve the purpose of this study, Free-divers who have participated in diving or are currently active were selected as the population of the study. Among them, 208 copies of data were collected through the convenience sampling method, and the results of the structural equation model verification for the collected data are as follows. First, among the fun factors, pleasure and achievement were found to have a positive effect on participation satisfaction. On the other hand, it was found that sociality, health & physical strength had no significant effect. Second, it was found that only pleasure among the fun factors had a positive effect on the re-participation intention. But, it was found that achievement, sociality and health & physical strength did not have a significant effect. Lastly, participation satisfaction was found to have a positive effect on the intention to participate again. As such, this study deals with academic and theoretical implications in related fields by identifying the fun factors of free diving and the behavioral intention of users.