Promoting Sustainability through Affective Design = Promoting Sustainability through Affective Design

다국어 초록 (Multilingual Abstract)

As the world population increase every year, the consumption of raw materials and energy causes the depletion of natural resources. This explains the significant increase in the number of researches done in the area of sustainability in recent years. The increase in consumption can be attributed to many factors that include: short-product life cycle, poor product and environment design, and the lack of understanding of consumer preferences. Affective design, which is the process of designing products to elicit emotion and direct consumer behaviour is a promising framework to use in promoting sustainability in consumption. Products and environments can be designed in order to prolong usage, enable reuse, save energy, and minimize waste. The Affective Design for Sustainability (ADS) framework explains the factors that can be considered in designing products that minimize energy use. Theories supporting the framework will also be discussed.