u-Eco City 비즈니스 전략 모색 = 비즈니스모델 개발을 중심으로

다국어 초록 (Multilingual Abstract)

Since u-Eco City as a inclusive concept of combined object of u-City and Eco-City is premised on both ubiquitous technology and low-carbon green growth which enables the integration of time and space by using information technology, it has a meaning of fusion of green technology. In order to setup the continuos development plan of u-Eco City as a new growth engine of our nation, business strategies for commercializing upgraded city-related goods have definitely been needed. Therefore, the purposes of the study are as follows; first, it analyzes the inside ability of u-Eco City good, second, it tries to detract core value for making business strategy optimized to u-Eco City, third, it setup business model for u-Eco City good, and finally it finds key success factor for successful business operation. From the above procedure, the study showed the three kinds of research outcomes. Firstly this study assumed four core values such as velocity, optimality, profitability, and infrastructure system. Secondly it proposed business model for u-Eco City. The important components of the business model comprised of core value, value proposition, and acting model. Thirdly it drew the 13 key success factors of u-Eco City business strategy with the business model. The results of the paper provide us with the essential and basic frame for enhancing value-added of u-Eco City good which contributes to our nation’s brand as a new growth engine of future economic environment in Korea.

참고문헌 (Reference)

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