유권자의 정치후보에 대한 감정이 정치참여에 미치는 영향에 관한 연구

다국어 초록 (Multilingual Abstract)

This paper investigates the effects of discrete emotions such as anger, fear, hope, and pride toward political candidates on political participation. Construed as the opposite of reason, traditionally, emotions have been dismissed as irrational and private sensations which can not, by definition, play a valid role in public political deliberation.
Based on the cognitive appraisal theories of discrete emotions, the paper focuses on the roles of discrete emotions as motives in arousing and sustaining activity or in producing exploratory reaction. I analyzed the five-wave panel survey data which were conducted by the Annenberg School for Communication of the University of Pennsylvania during the 1996 presidential campaign periods.
The study was able to offer some modest findings. The results indicate, first of all, that anger and pride, not fear and hope, motivated voters' political participation such as campaign-related activity, or communicative participation. It is in any way surprising that people who really hate one of the candidates are more likely to watch the debates and otherwise be cognitively engaged in the campaign.