국내 뷰티전공 유학생의 피부미용실태와 한국화장품 선호도에 관한 연구

다국어 초록 (Multilingual Abstract)

This study was investigated the skin care practices and preference towards Korean cosmetic of Foreign students majoring in beauty. As a result of investigating their skin care state, I found that they were much interested in skin health, and their skin types of were 'complexity', and the parts that were troubled among their skin conditions were 'pimp', 'keratosis', and stress due to skin condition. And their management method was 'home care' or 'do not manage', and their reason for 'skin care' was to 'prevent skin trouble'. As a result of investigating the difference in preference to Korean cosmetics according to demographics, there was no significant difference in 'gender', 'age', 'curriculum', 'length of stay', and 'monthly income', but there was a significant difference in 'nationality' and 'cost of cosmetics purchase'. I'd like to provide basic data to find ways of increasing brand awareness and sales rate of Korean cosmetics in the future through this study of skin beauty state, interest in skin beauty, preference to Korean cosmetics, and difference of foreign students majoring beauty in Korea.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• 1. 한국내 외국인 유학생 현황
• 2. 미용 관심도
• 3. 한국화장품 선호도
• III. 연구방법 및 내용
• 1. 연구방법 및 내용
• IV. 연구결과
• 1. 연구대상자의 인구통계학적 특성
• 2. 피부유형 및 상태
• 3. 피부 관리 실태
• 4. 한국화장품 선호도
• 5. 인구통계학적 특성에 따른 한국화장품 선호도 차이
• V. 결론
• VI. 참고문헌