다크투어리즘 동기 유형에 따른 시장세분화 연구 = 거제 포로수용소 유적공원을 사례로

다국어 초록 (Multilingual Abstract)

This study was performed to grasp the motivation of tourists who visited Historic Park of Geoje POW Camp, demographic characteristics of segmented markets, and tourist behaviors. The results were as follows: Firstly, measurements of dark tourism motivation were summed up by the factors of ``memory/education``, ``site attraction``, ``history perception``, ``routine escape`` and ``mutual friendship promotion``. Secondly, dark tourism motivation groups were classified into group for history pursuit, for education pursuit, and for routine escape/attraction pursuit. Through discrimination analysis, it was confirmed that motivation factors for dark tourism heightened prediction about groups. Thirdly, the result of cross-analysis showed that there were differences in groups according to gender, dwelling place, age, academic career, marriage or not, And in the analysis about dark tourism motivation groups and the characteristics of tourist behaviors, it was analyzed that there were differences in groups according to companions, tour types, the object, visit experience, a source of information, the length of one`s stay.