국내 유통산업에 있어서 소매업체와 공급업체간 협력에 관한 연구 = A Study on the Retailer-Supplier Cooperation in Korean Distribution Industry

국문 초록 (Abstract)

이 연구는 소매업체와 공급업체간 협력을 향상시키기 위해 필요한 소매업체의 관계관리 메커니즘을 살펴보기 위한 것이다. 국내 소매 업태를 점포업태 3개, 무점포업대 3개, 총 6개로 구분하고 가장 매출액이 높은 상위 5개 회사를 선정하여 그 회사와 거래하고 있는 공급업체의 관점을 대상으로 설문조사를 수행하여 실증분석을 하였다. 샘플들은 확보된 공급업체 리스트를 활용하여 650개의 공급업체를 대상으로 하였다. 구조방정식 모형 분석을 통해 가설을 검증한 결과, RS협력을 증가시키는 공급업체의 신뢰와 목표합의 수준의 영향력이 존재하는 것으로 나타났다. 또한 공급업체의 의존성에 영향을 미치는 과거거래 만족의 영향력, 공급업체의 신뢰에 영향을 미치는 과거거래 만족과 의사소통의 영향력, 그리고 목표합의 수준에 대한 의사소통의 영향력 모두가 존재하는 것으로 나타났다. 그러나 공급업체의 의존성에 대한 경쟁부문의 환경 동태성의 영향력, 공급업체의 신뢰에 대한 소매업체 의존성 지각의 영향력, 그리고 RS협력에 대한 공급업체의 의존성의 영향력은 나타나지 않았다. 끝으로, 이 연구의 이론적 의의와 관리적 시사점들이 논의되었고 연구의 한계점들과 향후의 연구방향들이 제시되었다.

다국어 초록 (Multilingual Abstract)

This study is to examine the relationship management mechanism necessary to improve retailer-supplier cooperation. After selecting five leading retailers at each of six types of retailers, authors conducted empirical study as surveying 650 suppliers which transact business with the selected retailers. An analysis of the collected data indicates that supplier's satisfaction and trust have positive influences on the retailer-supplier cooperaton. Satisfaction has a positive influence supplier's dependence. Satisfaction and communication have positive influences on the supplier's trust on retailer. And further, communication have a positive influence on the goal agreement. the research result did not, however, indicate the impact of competition sector dynamism on supplier's dependence, the impact of retailer's dependence on supplier's trust, and the impact of supplier's dependence on retailer-supplier cooperaton. Finally, the authors discussed some theoretical contributions and managerial implications, And then, they presented limitations of this study and the future research directions.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 이론적 배경 및 가설 설정
• Ⅲ. 연구방법
• Ⅳ. 실증분석
• Ⅴ. 결론
• 참고문헌
• Abstract

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