전사적 계약관리(ECM) 지표를 활용한 프랜차이즈 기업 성과분석 : 프랜차이즈 계약관리 레버리지의 유용성 = The ECM Score Index for Franchise Performance Analysis : Availability of Franchise Contract Management Leverage

다국어 초록 (Multilingual Abstract)

The studies of franchise companies are underway with the development of the franchise industry. Franchisor performance, franchisee performance, and relationship characteristics on performance, financial performance, non-financial performance, including research on the topic or purpose of the franchise performance and related discussions from a variety of perspectives have been proposed. Presented so comprehensive a discussion regarding the existing performance of the franchise and qualitative aspects such as satisfaction, long-term orientation to emphasize the limits. Therefore, this study was conducted by the franchise companys performance than the need to be clearly presented. Propose a quantifiable and quantified to reflect the characteristics of the franchise quantitative performance indicators. Franchise contract management systematically analyze the status of the enterprise contract management(ECM) and proposed contract management, leverage as an indicator for a more quantitative analysis. Contract management leverage is the franchise as an indicator of the merchant and the growth of the contract showing any significant changes in the coming changes in the Franchisees sales growth target analysis results, notable implications could be found. This study are new methodology for the practical dimensions of performance of franchise companies.

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