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A Study on Application of Twitter in Business

Within the Twitter application, its usage as a business tool for Marketing and Public Relation fields is receiving special attention. Many United States companies reported that they could be able to increase their revenues and build a good relationship with customers through Twitter. These successful cases become a motivation for many Korean companies to reach their potential growth by applying Twitter to their business.

In this paper, I will mention the basic understandings that the companies should know when applying the currently spotlighted Twitter to their business and its suggested fields of application.

First, by overviewing the birth and growth of Twitter and understanding its phenomenon, I investigated the characteristics of Twitter when introducing it to businesses.
Second, from the aspect of how the companies can benefit from Twitter, considering its traits and application purpose, I presented some application types.
Lastly, I described the continuously developing technology of Twitter in the future.

In conclusion, beyond the mean of communication between individuals, Twitter is a useful communication tool in the business world. The usage of Twitter is for surveys, marketing, and customer relationship management. This will also help with reinforcement of the brand name and sales. The future Twitter will expand its role as a social media hub and grow to be social infrastructure in the near future.

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