지각된 조직문화가 인터넷 수용에 미치는 영향 = A Study on the Effect Perceived Organizational Culture on the Internet Adoption

다국어 초록 (Multilingual Abstract)

Technology Acceptance Model(TAM) is very influential model in information technology adoption and usage research. TAM proposes that Perceived ease of use(Peou) and Perceived usefulness(Pu) predict Information System(IS)/Information Technology(IT) adoption in many studies, but only Peou and Pu can't help suggesting cyber space or community culture with internet characteristics.
So, social variables are needed in internet adoption. This paper examines the role of perceived organizational culture(POC) and subjective norm(SN) on predicting internet adoption and usage. The model is tested by structural equation model analysis with the small and medium enterprises' employees. This research results may provide a extended TAM to understand including social variables.

국문 초록 (Abstract)

정보시스템(Information System) 수용(Adoption)과 이용(Usage)연구에서 가장 영향력 있는 모형 중 하나는 TAM(Technology Acceptance Model)이다. 지각된 이용용이성(Perceived Ease of Use)과 지각된 유용성(Perceived Usefulness)은 TAM의 가장 중요한 변수로 정보시스템의 수용과 이용에 영향을 미치는 변수임이 많은 연구를 통해서 확인되었다. 인터넷의 보편적 보급으로 시작된 인터넷 수용과 이용에 관한 연구들은 인터넷의 고유한 특성인 가상공간과 공동체적 문화로 인해서 지각된 이용용이성과 지각된 유용성변수만으로는 만족할 만한 결과를 얻을 수 없었다. 따라서 지각된 이용용이성과 지각된 유용성변수 이외의 변수, 특히 사회적변수의 적용이 필요함을 인식하게 되었다.
본 연구는 사회적 영향변수인 지각된 조직문화와 주관적 규범이 인터넷의 수용과 이용에 영향을 주는가를 분석하고자 하였다. 중소기업의 종업원을 대상으로 설문을 수집하여 이를 구조방정식 모형으로 분석하였다. 연구의 결과, 인터넷 수용과 이용에 있어서 사회적 영향 변수를 포함한 확장TAM의 가능성을 제시하였다.

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