지상파 방송 프로그램 수출이 경영 성과에 미치는 효과 = The Effects of Program Exports on the Financial Performances of Korean Television Networks

다국어 초록 (Multilingual Abstract)

Korea has witnessed a rapid growth of exports in television programs in recent years. However, it is not well known whether the globalization of Korean television networks-KBS, MBC, SBS, EBS-has contributed to their financial performances. This study aimed to determine whether the globalization of television networks measured by the ratio of exports to operating income is associated with the financial performances. To analyze the relationship between exports of Korean television networks and their financial performances between 2000 and 2008, panel analyses were conducted using the ratio of exports to operating income as an independent variable and the growth rate of operating income and net income, return on equity(ROE) and return on sales(ROS) as dependent variables respectively. The results showed that TV program exports have no significant effects on the financial performances of Korean television networks. This study also found that exports of Korean television networks deteriorates their ROS. These results suggest that Korea needs more strategic approaches in exporting its broadcasting and visual contents.

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