복합문화공간에 관한 연구 - 헤이마켓(Hay Market)을 중심으로 - = Study of Comprehensive Cultural Space - Focused on “Hay Market”-

다국어 초록 (Multilingual Abstract)

(Background and Purpose) With the advancement of the industry in the 21st century and speedy information transfer by use of high-speed internet, diversification of consumer purchasing styles is taking place in the modern world. Sales channel is categorized to offline and online sales in various forms of sales platforms; flea markets, traditional markets, supermarkets, department stores, large warehouse stores, outlets, television shopping, internet shopping, and mobile shopping. Modern society and its people are suffering from environmental and noise pollution, and living in the world having to absorb overloading old and new information. Therefore, these modern urban people are distressed from chronic fatigue and seeking health both physically and mentally by going out of their daily life. The `Haymarket` space is made up of forests and farms, and is located in Juam-dong, Gwacheon-si, Gyeonggi-do, close to the city center. Introduced in 2014, `Hay Market` let visitors enjoy new commercial and cultural experiences such as autumn flea market, art and design exhibitions, music performances and movie screenings. In this study, we analyze the case of `Haymarket` through assessment of its role as comprehensive cultural space. Furthermore, we seek how to effectively spread out the spaces in resemblance of “Haymarket” to the public as a comprehensive cultural space which provide market, cultural exchange, and a healing space to the stressed ones. Therefore, the purpose of this study is to efficiently publicize `Haymarket` to modern people in pursue of freedom and diversity offering happiness to their stressed everyday lives in need of fresh stimulation. (Method) This study is based on the Hay Market conducted on 29th and 30th of October 2016, whereby Hay Market was designed to be a market combined of free market and artist & designer market. The physical environment, the participants, and the cultural environment of Hay Market were examined, and overseas`and domestic cases of `Free Market`were researched in order to come up with effective ways of activating Hay Market as a comprehensive cultural space. (Results) The place where Haymarket is held is mainly a green space based on green amenity. It is a comprehensive cultural space with professional organizers, necessary facilities, and is easily reachable in terms of location and transportation. Hence, it has the potential to develop into a sustainable `free market`. (Conclusion) In this study, we suggest the following ways to activate the `Hay Market` into a comprehensive cultural space. First, it should have its unique identity such as a space of loving nature, and environmental friendly to be differentiated from other forms of market. Second, elaborate and develop on its basic unique identity. Third, space should be designed to foster interactions between people and people, and people and space. Fourth, the existing `lounge program`limited to sharing of cultural arts will have seminars with the topics of environmental protection, urban agriculture, healing, wellbeing food, green interior and plant cultivation. In addition, it operates permenant farm, and store where farmers can produce and sell processed agricultural products, and operates an online community establishing a communication channel between producers and consumers as a sustainable interacting platform with people.