중국 남성의 키 불만족 해소를 위한 복장 방식에 대한 연구 -근거 이론(Grounded Theory)에 기반하여- = Research on the Use of Clothing to Solve Chinese Male Height Dissatisfaction -Based on Grounded Theory-

다국어 초록 (Multilingual Abstract)

Wearing the right clothing can not only lessen body dissatisfaction but can also enhance masculine charm, maximize the display of personality, and increase one's attractiveness to others. This research uses the method of Grounded Theory to collect reports, discussions and evaluations on solving male height dissatisfaction from online media and social platforms and constructs a theoretical framework for eliminating Chinese male height dissatisfaction through top-down three-level coding. The research found that there are eight initial categories of clothing that can be used to eliminate height dissatisfaction in Chinese men, which are upper outer clothing styles, bottom outer clothing styles, clothing color, clothing fabrics, clothing patterns, clothing matching, clothing technology, how the wearers themselves can solve their height dissatisfaction. These eight initial categories can be further classified into four main categories, which are the three elements of clothing, clothing decoration, clothing technology, and wearer. This research can be applied to help clothing manufacturers and men's clothing designers understand the dress choices of Chinese male consumers who are dissatisfied with their height, and provide ideas and inspiration for the design and development of modern male clothing.

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