The purpose of this study is to examine the effects of judo community characteristics—reputation, social presence, enjoyment, interactivity, and social connectedness—on the intention to continue participation, as well as to verify the mediating ef...
The purpose of this study is to examine the effects of judo community characteristics—reputation, social presence, enjoyment, interactivity, and social connectedness—on the intention to continue participation, as well as to verify the mediating effect of attachment in these relationships. To achieve this, survey data were collected from 192 users of judo communities located in Seoul, Incheon, Gyeonggi-do, and Gyeongnam. Structural equation modeling and bootstrapping analyses were conducted. The results revealed the following: first, among the community characteristics, reputation, interactivity, and social connectedness had positive effects on attachment. Second, attachment had a positive influence on the intention to continue participation. Third, social connectedness showed a full mediating effect on the relationship between community characteristics and the intention to continue participation through attachment. These findings suggest that attachment plays a key role in linking community experiences with behavioral intentions, emphasizing the importance of strengthening relational experiences and emotional attachment within communities to ensure the stable growth of the judo field.