Factors Influencing the Performance of a Company’s Unique Internal Resources and External Environmental Characteristics

다국어 초록 (Multilingual Abstract)

As ICT technology advances and globalization continues, companies must exert considerable effort to survive in a fiercely competitive environment. Among these efforts, establishing strategies that consider internal unique resources and external environmental characteristics is crucial. Therefore, this study classified a company's internal unique resources into technology, human, physical, and network resources, and sought to identify the causal relationship between external environmental characteristics and overseas market entry and management performance. The analysis revealed that the internal resources—technology, human resources, physical resources, and networks—significantly influence overseas market entry. However, external environmental characteristics were found to have no significant effect on overseas market entry. Furthermore, overseas market entry was shown to significantly impact business performance. These findings suggest that practitioners involved in strategic planning should recognize the importance of internal specific resources in influencing overseas market entry and business performance, and can practically utilize this knowledge during strategy formulation.