델파이 조사와 계층구조분석을 이용한 창업역량 개념의 체계적 분석 = A Systematic analysis of Entrepreneurial Skills Using Delphi and AHP

국문 초록 (Abstract)

창업역량은 기업가정신 연구의 핵심 개념이지만, 이에 대한 정의와 구성개념에 대한 학술적 합의는 부족한 실정이다. 우리 연구는 창업역량의 개념적조작적 정의를 체계적으로 도출하고, 이 개념을 구성하는 하위요소 간 상대적 중요도를 조사하고자 한다. 이를 위해, 가추법적(abductive) 추론 과정으로 전문가 심층인터뷰, 델파이 조사(Delphi method), 계층구조분석(Analytic Hierarchy Process)을 수행했다. 연구 결과, 6개의 창업역량 구성개념(재무관리, 디지털마케팅, 학습, 직원관리, 기회지향성, 고객지향성)과 36개의 측정 문항이 도출되었다. 또한, 창업역량 중 재무관리와 디지털마케팅 역량이 상대적으로 중요하고 기회지향성과 고객지향성은 비교적 낮은 가중치를 갖는 것으로 나타났다. 이러한 연구 결과는 창업역량-경영성과 관계성 연구, 신생의 불리함 연구 등에 이론적 시사점을 제시하고, 예비창업자에게 창업역량 진단도구의 형태로 실용적 기여를 할 수 있다.

다국어 초록 (Multilingual Abstract)

An entrepreneurial skill has served as a key concept in entrepreneurship research and pratices, yet there is a lack of scholarly consensus on how it is defined and is conceptually made up. Our study aims to systematically derive conceptual and operational definitions of entrepreneurial skills and investigate the relative importance of the sub-components that comprise this concept. Drawing on an abductive reasoning process, we conducted expert a series of in-depth interviews, Delphi surveys, and Analytic Hierarchy Process (AHP) analysis through an abductive reasoning process. Our result found that entrepreneurial skills comprise six sub-components (i.e., the capabilities of financial management, digital marketing, learning, employee management, opportunity orientation, customer orientation) and they could be compsed of 36 measurement items. The AHP analysis revealed that the capabilities of financial management and digital marketing are relatively more important, while opportunity orientation and customer orientation have comparatively lower weights. These findings provide theoretical implications with research on the relationship between entrepreneurial skills and business performance, as well as studies on the liability of newness. Additionally, we offer an practical implication by suggesting a diagnostic tool that could be potentially used by prospective entrepreneurs.




Keywords： Entrepreneurship, Measurement tool, Delphi method, Analytic Hierarchy Process(AHP), In-depth interview

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