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After many debates, the Small Casino, the first casino open to the Korean public was established in 2000. This study was an attempt to determine who the initial visitors were and the factors that motivated them to visit the casino. More specifically, ...
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Factors Influencing purchasing time of a new casino product and its managerial implications: An exploratory study
한글로보기https://www.riss.kr/link?id=G3655736
- 저자
- 발행기관
-
발행연도
2006년
-
작성언어
Korean
-
자료형태
한국연구재단(NRF)
-
0
상세조회 -
0
다운로드
부가정보
다국어 초록 (Multilingual Abstract)
After many debates, the Small Casino, the first casino open to the Korean public was established in 2000. This study was an attempt to determine who the initial visitors were and the factors that motivated them to visit the casino. More specifically, the research aimed to determine the factors that influence the amount of time that an individual takes to adopt participation in casino gambling. The study found the level of gambling addiction was the most influential factor, which led to concern about the negative impacts of casino gambling. Cognitive biases, sensation seeking, and impulsiveness were found to exert significant influence on the time taken until the first visit. The research also suggests various managerial implications of the findings based on the survival analysis and the characteristics of visitors.
After many debates, the Small Casino, the first casino open to the Korean public was established in 2000. This study was an attempt to determine who the initial visitors were and the factors that motivated them to visit the casino. More specifically, the research aimed to determine the factors that influence the amount of time that an individual takes to adopt participation in casino gambling. The study found the level of gambling addiction was the most influential factor, which led to concern about the negative impacts of casino gambling. Cognitive biases, sensation seeking, and impulsiveness were found to exert significant influence on the time taken until the first visit. The research also suggests various managerial implications of the findings based on the survival analysis and the characteristics of visitors.
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