국립중앙도서관 "우편 복사 서비스"로 연결 됩니다.
The market of foreign inbound travellers to Korea was segmented according to the tourism activities in which they had participated Four distinct activity groups were identified through a clustering procedure (1) culture and sightseeing travellers. (2)...
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RISS 인기검색어
부가정보
다국어 초록 (Multilingual Abstract)
The market of foreign inbound travellers to Korea was segmented according to the tourism activities in which they had participated Four distinct activity groups were identified through a clustering procedure (1) culture and sightseeing travellers. (2) sports and entertainment travellers. (3) visiting friends and relatives and (4) shopping and city travelling.
Satisfaction levels of these activity groups were compared and contrasted in terms of six dimensions and their intention of repeat visitation was examined. The results indicated that activity based segmentation is a viable approach to understanding foreign tourists' repeat visitation behavior.
Satisfaction levels of these activity groups were compared and contrasted in terms of six dimensions and their intention of repeat visitation was examined. The results indicated that activity based segmentation is a viable approach to understanding foreign tourists' repeat visitation behavior.
The market of foreign inbound travellers to Korea was segmented according to the tourism activities in which they had participated Four distinct activity groups were identified through a clustering procedure (1) culture and sightseeing travellers. (2) sports and entertainment travellers. (3) visiting friends and relatives and (4) shopping and city travelling.
Satisfaction levels of these activity groups were compared and contrasted in terms of six dimensions and their intention of repeat visitation was examined. The results indicated that activity based segmentation is a viable approach to understanding foreign tourists' repeat visitation behavior.
목차 (Table of Contents)
- ABSTRACT
- Ⅰ. 서론
- Ⅱ. 관광목적지 재방문현상
- Ⅲ. 관광행동별 시장세분화
- Ⅳ. 관광만족의 차원
- ABSTRACT
- Ⅰ. 서론
- Ⅱ. 관광목적지 재방문현상
- Ⅲ. 관광행동별 시장세분화
- Ⅳ. 관광만족의 차원
- Ⅴ. 연구방법고 분석결과
- Ⅵ. 결론 및 시사점
- 참고문헌
분석정보
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