레스토랑 메뉴선택 속성과 고객만족 - 서울지역 이태리레스토랑을 중심으로- = A Study on the Menu Choice Factors and Customer Satisfaction of Restaurant -Emphasized on the Italian Restaurant in Seoul-

다국어 초록 (Multilingual Abstract)

This study is regarding menu choice factors and customer using Italian restaurant and relationship between customer satisfactions. As a result of analysis, demographic facts of 5 items generally have an articulate effect on attribute of menu choice in Italian restaurant from customer. Second, regarding significant difference of practice in use, as customer use the restaurant often, they have a high degree of concern for each menu item and also they show an cautious and sensitive reaction. In case of use purpose, noticeable distinction part is business meetings. Customer value food`s original factor considering freshness rather than economic aspects of foods in the business meeting. Third regarding the relation between the menu choice factors and the customer satisfaction, it is found that the menu choice factors, the effects of the customer satisfaction.