This study aims to examine the effect of Hanok visitors' lifestyle on the perceived value and experience intention of traditional culture. A survey was conducted with 200 tourists who had visited Hanok, and the data were analyzed using SPSS. The findi...
This study aims to examine the effect of Hanok visitors' lifestyle on the perceived value and experience intention of traditional culture. A survey was conducted with 200 tourists who had visited Hanok, and the data were analyzed using SPSS. The findings of the study are as follows. First, lifestyle factors of Hanok visitors were found to significantly influence the value they place on traditional culture. Second, these lifestyle factors were also shown to significantly impact their intention to engage in traditional cultural experiences. Third, the perceived value of traditional culture was found to have a significant effect on the intention to experience it. Implications for promoting and revitalizing traditional cultural experiences are discussed.