서비스이용고객의 전환비용 인식이 관계몰입 및 행동의도에 미치는 영향에 관한 연구

참고문헌 (Reference)

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2 권영훈, "관계동인과 관계품질이 고객몰입과 충성도에 미치는 영향: 이동통신 서비스를 중심으로" 한국상품학회 26 (26): 107-119, 2008

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