문화관광객 선택속성에 따른 세분시장별 관광상품 개발에 관한 연구

다국어 초록 (Multilingual Abstract)

The purpose of this study is to segment cultural attributes of potential cultural women`s tourist. To examine the attributes and travel types, a total of 287 survey questionnaire were analyzed using factor and cluster analysis. The sample were clustered into three segments; a local culture oriented, a cultural attractiveness oriented, and cultural legacy oriented. Each segments has different characteristics, significant differences in their preferred cultural tourism destination selection attributes. The results show that participants for cultural tourism destination was determined by cultural attributes by demographic characteristics as well as the travel types. It presents several suggestions for cultural product development. First, the development of these edu-cultural product, confucianism trait, dark tourism, modern historical site, and special place with unique nature of cultural events are valuable for local cultural oriented tourists. Second, the magic of city, cultural attraction, festival and event, shopping, and local cuisine, famous drama location, and exhibition are suggested for cultural attractiveness oriented tourists. Third, historical buildings and monuments, museums, and art galleries, cultural villages are possibly to consider for cultural legacy oriented tourists. This study`s findings will support to guide new cultural product and planning.

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