급식업체 소비자의 만족에 따른 전환행동과 사후행동에 대한 탐색적 연구

다국어 초록 (Multilingual Abstract)

This research is the research about the switching and aftercare behavior depending on the satisfaction of the consumers of the food supplying companies and it is performed by surveying consumers who are using food supplying companies which are supplying to universities in Gyeonggi province. From the result of the survey, 284 papers of the survey was reflected on the research result and performed the exploratory analysis of the factors, which is demographic analysis, by using Spss 18.0 ver. and analyzed the factor analysis of the confirming and the model of the structural equating model. From the main results of the research, five factors were triggered from 14 measuring variables about exploration of the transformation fee from exploratory factory analysis and each were named as the product factor, installation factor, charge factor, service factor, information exploratory factor, and the total distribution analyzing ability was 59.4% while the internal consistency was from 0.522 to 0.615 depending on the classification. The degree of suitability of the research model was shown as =263.070 from the relationship analysis among the research variables from the structural equating model and the degree of the freedom was 125, the possibility of the significance (p<0.001) and the variation of the degree of the freedom were shown. Suitable index of the model was GFI=0.912, AGFI=0.880, CFI=0.824, IFI=0.830, RMR=0.040, RMSEA=0.062. From major research result, it was estimated that exploration of the transforming fee of the food supplying companies were conscious in the order of the fee, exploration of information, service, installation, product. Also, the satisfaction of the food supplying companies affect the exploration of the transforming fee of the consumers, but it did not affect the aftercare act. In conclusion, consumers of the food supplying companies explore the transforming fee to select other companies, but it does not necessarily mean that it results in the purchase of the positive word of the mouse effect. The critical point of this research is because this is researched among the consumers of the food supplying companies, it is not generally applicable to the restaurant companies, so continuous research is required to the sightseeing business groups such as food service industry or hotel.

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