韓國의 外來觀光客 誘致增大를 위한 觀光商品開發戰略에 관한 硏究

다국어 초록 (Multilingual Abstract)

Today, the tourism industry have a great effect on economy society and culture of the nation as well aa the improvement of culture and le□gure activity of the people And it is being note a world-wide hopeful industry which is called" on unseen trade" because it makes a great contribution in improvement of Balance af Payment
Korea also has recognized the importance of tourism industry and consentrate on attracting foreign tourists Rut in order to accomplish the more effect, Korea should develop, advertise and implant good image so that the desire of korea tourism might be formed, Accordingly the purpose af this study allows the korea in ferforming international tourism-marketing activity to present condition indevelopment and the problem of tourism commodity
Presently. in terms of universal treodency, tourism is increasingly growing and tends to diversety more and more The korea was highlighted as tourism place with on apportunity in 88 Olympic but after that tim the growth rate lay in low condition The travel-commodity among the tourism commodity of Korea, in specific charater is depressed in development, and its quality is deteriorating because of disorder liness of insolvent enterprises and a tourism specific commodity. also is disregarding the local character and cofusing and is inadequate in development Folk events have an effort to become a tourism commodity but there are still insdequate.
Thevefore, in order to develop the tourism commodity Korea should have a co-organic relation with each enterprise and the related systems and have an effort in developing a new commodity Also public relations must he cooperated one another and accomplished io national level

목차 (Table of Contents)

• 目次 = ⅰ
• 表目次 = ⅳ
• 第1章 序論 = 1
• 第1節 硏究의 目的 = 1
• 第2節 硏究의 方法 및 構成 = 2
• 第2章 觀光마아케팅의 理論的考察 = 3
• 第1節 觀光마아케팅의 意義 및 特性 = 3
• 1. 觀光마아케팅의 意義 = 3
• 2. 觀光마아케팅의 特性 = 5
• 第2節 國際觀光마아케팅의 種類 = 6
• 1. 國內指向마아케팅 = 6
• 2. 海外指向마아케팅 = 9
• 第3節 觀光마아케팅戰略 = 9
• 1. 觀光마아케팅戰略 = 10
• 2. 觀光客誘致戰略 = 12
• 第4節 觀光商品의 特性 및 分類 = 14
• 1. 觀光商品의 意義 = 14
• 2. 觀光商品의 特性 = 16
• 3. 觀光商品의 分類 = 20
• 第3章 韓國의 觀光商品開發實態 = 22
• 第1節 韓國의 國際觀光現況 = 22
• 1. 世界觀光의 趨勢 = 22
• 2. 韓國의 國際觀光動向 = 25
• 第2節 韓國의 觀光商品開發現況 = 29
• 1. 旅行商品 = 29
• 2. 觀光特産品 = 34
• 3. 韓國民俗行事 = 39
• 第3節 國內外 觀光商品關聯政策 = 43
• 1. 韓國의 觀光政策 = 43
• 2. 外國의 觀光政策 = 48
• 第4章 韓國의 觀光客 誘致增大를 위한 觀光商品開發의 問題點 및 改善方案 = 51
• 第1節 韓國의 主要觀光商品開發의 問題點 = 51
• 1. 韓國의 觀光特産品의 開發 = 51
• 2. 新觀光商品開發의 未備 = 55
• 3. 旅行商品開發 및 販賣促進의 不足 = 55
• 第2節 韓國의 主要觀光商品開發의 改善方案 = 57
• 1. 觀光特産品의 開發方案 = 57
• 2. 新觀光商品開發의 改善方案 = 64
• 3. 旅行商品의 開發方案 = 67
• 4. 政府의 政策支援方案 = 69
• 第5章 要約 및 結論 = 72
• 參考文獻 = 76
• ABSTRACT = 79