Handbook of communication

목차 (Table of Contents)

• CONTENTS
• PREFACE = ⅴ
• PART Ⅰ THE COMMUNICATION PROCESS
• 1. COMMUNICATION SYSTEMS / ITHIEL DE SOLA POOL = 3
• 2. SOME PROBLEMS OF MEANING IN NATURAL LANGUAGES / HERBERT RUBENSTEIN = 27
• 3. SOCIOLINGUISTICS / ALLEN D. GRIMSHAW = 49
• 4. NONVERBAL COMMUNICATION / RANDALL P. HARRISON = 93
• 5. CHANNELS AND AUDIENCES / WILBUR SCHRAMM = 116
• 6. THE AUDIENCE / RAYMOND A. BAUER = 141
• 7. COMMUNICATION AND LEARNING / NATHAN MACCOBY ; DAVID G. MARKLE = 153
• 8. COMMUNICATION AND CHILDREN : A DEVELOPMENTAL APPROACH / DONALD F. ROBERTS = 174
• 9. PERSUASION, RESISTANCE, AND ATTITUDE CHANGE / WILLIAM J. MCGUIRE = 216
• 10. POLITICAL PERSUASION / DAVID O. SEARS ; RICHARD E. WHITNEY = 253
• 11. MASS MEDIA AND INTERPERSONAL COMMUNICATION / EVEREIT M. ROGERS = 290
• PART Ⅱ COMMUNICATION SETTINGS
• 12. COMMUNICATION IN PRIMITIVE SYSTEMS / J. L. FISCHER = 313
• 13. COMMUNICATION AND DEVELOPMENT / FREDERICK W. FREY = 337
• APPENDIX A : GRAPHIC DEPICTIONS OF DEVELOPMENTAL INDICATORS FOR SELECTED NATIONS, CA. 1960 = 433
• APPENDIX B : THE GROWTH OF SPECIFIC NATIONAL COMMUNICATIONS, CA. 1950-1970 = 442
• APPENDIX C : COMMUNICATIONS DATA FOR SELECTED NATIONS, CA. 1948-1970 = 450
• 14. COMMUNICATION IN TOTALITARIAN SOCIETIES / ITHIEL DE SOLA POOL = 462
• 15. COMMUNIST ESOTERIC COMMUNICATIONS： EXPLICATION DE TEXTE / WILLIAM E. GRIFFITH = 512
• 16. THE PRESS AS A COMMUNICATION SYSTEM / WILLIAM L. RIVERS = 521
• APPENDIX : A NOTE ON TELEVISION NEWS AND NEWSPAPER NEWS = 551
• 17. FILM AS COMMUNICATION / HENRY S. BREITORSE = 559
• 18. BROADCASTING / WILBUR SCHRAMM ; JANET ALEXANDER = 577
• 19. TECHNOLOGICAL CHANGE AND THE MASS MEDIA / EDWIN B. PARKER = 619
• 20. COMMUNICATION IN SMALL GROUPS / FRED L. STRODTBECK = 646
• 21. COMMUNICATION BETWEEN BUREAUCRACY AND THE PUBLIC / ELIHU KATZ ; BRENDA DANET = 666
• 22. CONSUMER AND ADVERTISING RESEARCH / LEO BOGART = 706
• 23. COMMUNICATION IN POLITICAL PARTIES / DWAINE MARVICK = 722
• 24. SCIENTIFIC COMMUNICATION / BERTITA E. COMPTON = 755
• 25. PUBLIC OPINION / ITHIEL ED SOLA POOL = 779
• 26. BARGAINING AND COMMUNICATION / FRED CHARLES IKLE = 836
• 27. PROPAGANDA / PAUL KECSDEMETI = 844
• 28. INTERNATIONAL AND WORLD PUBLIC OPINION / W. PHILLIPS DAVISON = 871
• 29. FREEDOM AND CONTROL OF COMMUNICATION / MARC A. FRANKLIN = 887
• PART Ⅲ： COMMUNICATION RESEARCH
• NOTES ON COMMUNICATION RESEARCH METHODS / NATHAN MACCOBY = 911
• 30. AGGREGATE DATA / HOWARD ROSENTHAL = 915
• 31. EXPERIMENTS ON COMMUNICATION EFFECTS / EUGENE J. WEBB ; DONALD T. CAMPBELL = 938
• CREDITS AND ACKNOWLEDGMENTS = 953
• NAME INDEX = 955
• SUBJECT INDEX = 981