성인 직장인 남성의 웰니스 인식이 피부미용 행동 및 가치지각에 미치는 영향 연구 : 심리적 임파워먼트의 매개효과 = The Impact of Wellness Awareness on Aesthetic Behavior and Value Perception among Male Office Workers :Focusing on The Mediating Effects of Psychological Empowerment

국문 초록 (Abstract)

<국문 초록>
본 연구는 성인 직장인 남성의 웰니스 인식이 피부미용 행동 및 가치지각에 어
떠한 영향을 미치는지 알아보고 심리적 임파워먼트가 매개효과가 있는지 파악
함으로써 남성 피부미용산업의 저변확대를 위한 기초자료를 제공하는데 목적이
있다.
본 연구를 수행하기 위해 수도권에 거주하는 20세 이상 성인 직장인 남성을 대
상으로 설문조사를 실시하였다. 2024년 1월 5일부터 2024년 1월 13일까지 8일간
설문조사 전문기관에 의뢰하여 진행하였다. 설문의 방식은 응답자가 직접 기재하
는 자기 기재법 방식으로 진행하였다. 설문지는 총 358부를 배포하고 358부 전원
이 설문에 응답하여 최종 분석 자료로 사용하였다. 자료의 분석은 SPSS(Statistical
Package for the Social Science) 26을 이용하였으며 설정한 연구 문제를 위하여
인구통계학적 분석, 요인분석 및 신뢰도 분석, 기술 통계분석, 변수들의 상관관
계, 선형회귀분석, 다중 회귀분석, 매개변인 분석을 하였다. 이상과 같은 연구 방
법과 분석을 통하여 얻은 결론은 다음과 같다.
첫째, 성인 직장인 남성의 웰니스 인식은 피부미용 행동에 유의한 영향을 주는
것으로 나타났다. 둘째, 성인 직장인 남성의 웰니스 인식은 피부미용 가치지각에
유의한 영향을 미치는 것으로 나타났다. 셋째, 성인 직장인 남성의 웰니스 인식
은 심리적 임파워먼트에 유의한 영향이 미치는 것으로 나타났다. 넷째, 성인 직
장인 남성의 심리적 임파워먼트는 피부미용 행동에 유의한 영향을 주는 것으로
나타났다. 다섯째, 성인 직장인 남성의 심리적 임파워먼트는 피부미용 가치지각
에 유의한 영향이 미치는 것으로 나타났다. 여섯째, 심리적 임파워먼트의 매개효
과 검증 결과 성인 직장인 남성의 웰니스 인식과 피부미용 행동 간 심리적 임파
워먼트는 매개 변인으로 영향을 미치는 것으로 나타났다.
그러나 성인 직장인 남성의 웰니스 인식과 피부미용 가치지각 간 심리적 임파
워먼트는 매개 변인으로 유의할 수 없는 것으로 나타났다.
수도권에 거주하고 있는 성인 직장인의 웰니스적 삶의 추구와 심리적 임파워먼
트는 높을 것으로 예상이 되는데, 이는 곧 성인 직장인 남성들의 웰니스적 삶과
업무 성취 욕구가 높음을 의미하는 것으로 해석될 수 있을 것이다. 따라서 향후
남성의 피부미용산업은 웰니스의 증가와 더불어 매우 긍정적인 확장 가능성을
예측할 수 있을 것이다. 현재 남성의 피부미용시장은 여성에 비해 크지 않은 것
이 사실이다. 그러나 2020년 코로나 팬데믹 이후 다차원적인 건강의 패러다임인
웰니스에 관한 관심은 지속적으로 증가하고 확산되었다. 본 연구는 이러한 웰니
스의 증가가 성인 남성의 피부미용에 대한 가치 인식을 높이고 피부미용 행동에
인과관계가 있음을 증명하는 데 있어서 특히 의미가 있다. 따라서 향후 웰니스
관련 산업의 활성화와 웰니스의 핵심 자원인 스파, 항노화, 테라피 등을 이용한
다양하고 차별화된 남성 뷰티 웰니스 프로그램의 개발 및 상용화의 필요성이 요
구된다

목차 (Table of Contents)

• 목 차
• Ⅰ. 서론 ······························································································································· 1
• 1. 연구의 필요성 ·············································································································· 1
• 2. 연구의 목적 ················································································································· 2
• Ⅱ. 이론적 배경 ················································································································ 4
• 1. 웰니스 ···························································································································· 4
• 1) 웰니스 개념 ············································································································· 4
• 2) 웰니스 구성요소 ····································································································· 7
• 3) 웰니스 구성요소에 관한 선행연구 ··································································· 12
• 2. 피부미용 ······················································································································ 14
• 1) 피부미용 개념 ······································································································· 14
• 2) 피부미용 행동 구성요소 ····················································································· 15
• 3) 피부미용 행동 구성요소에 관한 선행연구 ····················································· 18
• 4) 피부미용 가치지각 개념 ····················································································· 20
• 5) 피부미용 가치지각 구성요소 ············································································· 21
• 6) 피부미용 가치지각 구성요소에 관한 선행연구 ············································· 21
• 3. 심리적 임파워먼트 ···································································································· 24
• 1) 심리적 임파워먼트 개념 ····················································································· 24
• 2) 심리적 임파워먼트 구성요소 ············································································· 27
• 3) 심리적 임파워먼트 구성요소에 관한 선행연구 ············································· 30
• Ⅲ. 연구 방법 ·················································································································· 33
• - iv -
• 1. 연구 대상 및 자료 수집 ·························································································· 33
• 2. 연구 모형 및 가설 ···································································································· 35
• 1) 연구 모형 ··············································································································· 35
• 2) 연구 가설 ··············································································································· 36
• 3. 측정 도구 ···················································································································· 37
• 1) 인구통계학적 특성 ······························································································· 37
• 2) 웰니스 인식 ··········································································································· 37
• 3) 피부미용 행동 ······································································································· 38
• 4) 피부미용 가치지각 ······························································································· 39
• 5) 심리적 임파워먼트 ······························································································· 39
• 4. 자료 분석 방법 ·········································································································· 41
• Ⅳ. 연구 결과 ·················································································································· 42
• 1. 인구통계학적 특성 분석 ·························································································· 42
• 2. 요인분석 및 신뢰도 분석 ························································································ 44
• 1) 웰니스 인식 ··········································································································· 44
• 2) 피부미용 행동 및 가치지각 ··············································································· 47
• 3) 심리적 임파워먼트 ······························································································· 49
• 3. 기술통계 분석 ············································································································ 51
• 4. 상관관계 분석 ············································································································ 52
• - v -
• 5. 실증분석 ······················································································································ 56
• 1) 웰니스 인식이 피부미용 행동에 미치는 영향 ··············································· 56
• 2) 웰니스 인식이 피부미용 가치지각에 미치는 영향 ······································· 59
• 3) 웰니스 인식이 심리적 임파워먼트에 미치는 영향 ······································· 62
• 4) 심리적 임파워먼트가 피부미용 행동에 미치는 영향 ··································· 66
• 5) 심리적 임파워먼트가 피부미용 가치지각에 미치는 영향 ··························· 67
• 6) 웰니스 인식과 피부미용 행동 간 심리적 임파워먼트의 매개효과 ··········· 68
• 7) 웰니스 인식과 피부미용 가치지각 간 심리적 임파워먼트의 매개효과 ····· 69
• Ⅴ. 결론 ····························································································································· 71
• 1. 연구의 요약 ················································································································ 71
• 2. 시사점 및 제언 ·········································································································· 76
• 참고 문헌 ·························································································································· 80
• Abstract ························································································································· 88
• 부록<설문지> ················································································································· 90