College student perceptions about the incorporation of cultural elements in fashion design

다국어 초록 (Multilingual Abstract)

The cultural and creative industries have received considerable global attention in recent years; in particular, the close relationship between these industries and design has been identified. Because mysterious and attractive East Asian aesthetic are a crucial contemporary style, this study examined a fashion exhibition held in the New York Metropolitan Museum, which entitled “China: Through the Looking Glass” and conducted a literature review, scale design, survey and data analysis, and factor analysis about the incorporation of cultural elements in fashion design. Subsequently, the perceptions of college students with various educational backgrounds on several selected exhibits were identified and analyzed. The results were revealed that: (1) the research scale can be used as a reference for related design teaching and in the appraisal of fashion products in the design industry; (2) cultural connotations are more notable in design than the technical aspects; (3) compared with students of other backgrounds, students with a background in fashion design emphasized more on the technical and professional aspects and expressed a preference for design pieces with experimental qualities, such as those made with stiff materials and having exaggerated styles, and neutral and neat straight lines.

참고문헌 (Reference)

1 Yen, H. Y., "The effect of product qualia factors on brand image-using brand love as the mediator" 62 (62): 67-76, 2015

2 Ashby, M., "The art of materials selection" 6 (6): 24-35, 2003

3 Chen, K. Y., "Statistical analysis of practice: Using SPSS and AMOS" Wu-Nan Book 2011

4 Wu, M. L., "SPSS statistics applied learning practice—analysis questionnaire and applied statistics" Zhi Cheng 2007

5 Yen, H. Y., "Qualia characteristics of cultural and creative products" 2 (2): 34-61, 2014

6 Huang, S., "Pure oriental design trends"

7 Berridge, K. C., "Pleasures of the brain" 52 (52): 106-128, 2003

8 Bai, H., "Metropolitan museum of New York fashion show which hurt the Chinese cultural relics how much?"

9 Bony, A., "Le design : histoire, principaux courants, grandes figures" Larousse 2008

10 Nagamachi, M., "Kansei Engineering: Technology to make use of sensitivity to design" kaibundo 1989

11 Cao, J. X., "Internationalization of Chinese clothing culture" 2011 (2011): 5-7, 2011

12 Koike, C., "Fashion design theory" Art book club 1992

13 Fornell, C., "Evaluating structural equation models with unobservable variables and measurement error" 18 (18): 39-50, 1981

14 Yen, H. Y., "Emotional product design and perceived brand emotion" 3 (3): 59-66, 2014

15 Gobe, M., "Emotional branding" Allworth Press 2009

16 Verganti, R., "Design driven innovation: changing the rules of competition by radically innovating what things mean" Harvard Business Press 2013

17 Yeh, L. C., "Clothing aesthetics" Shinning Culture 2006

18 The Metropolitan Museum of Art, "China: Through the looking glass"

19 Pogrebin, R., "Andrew Bolton chosen to lead the Met’s Costume Institute"

20 Chiu, S. P., "An empirical study on enhancement of fashion accomplishment for students in design departments" 3 (3): 11-23, 2013

21 Lin, H. Y., "An application of chengyu in cultural product design" 15 (15): 51-63, 2012

22 Hsu, C. H., "An application and case studies of Taiwanese aboriginal material civilization confer to cultural product design" Chang Gung University 2004

23 Jung, T. S., "AMOS and research methods" Wu-Nan Book 2011

24 Chen, W. L., "A study on the customer requirement impact factors of apparel design" 14 (14): 1-22, 2011

25 Yen, H. Y., "A study of value-added from qualia to business model of cultural and creative industries" 91 : 127-152, 2012

26 Hsu, Y., "A study of application of forward - looking technology in Fashion life product design" 121 : 240-245, 2009

27 Lin, R. T., "A case study of creative cultural product design from Taiwan aboriginal twin-cup" 3 (3): 21-28, 2007

28 Lin, C. H., "A Study on the relationship between fashion style and design element—2002/3 A/W Milan women fashion styles as example" 73 : 89-97, 2003