대학축제 체험이 학교생활 만족도, 대학축제 만족도, 교우관계 증진 및 재참여의도에 미치는 영향 = The Effect of College Festival Experiece on College-life Satisfaction, College Festival Satisfaction, Peer Relationships Improvement and Re-participation Intention

다국어 초록 (Multilingual Abstract)

The purpose of this study is to investigate the effect of the college festival experiential attributes on satisfaction, peer relationships improvement and intention to re-participate. This research classified satisfaction into two variables; college-life satisfaction and college festival satisfaction with the aim to understand a positive educational effect of experiencing college festival. The survey was conducted from May 24th to May 26th, 2022 in a college based in Seoul, South Korea. Self-administered questionnaire was adopted and participants used a quick response(QR) code scan through smart phone to access the survey. The measurement items of the questionnaires consisted of multiple items with a 5-point Liker Scale and the final 408 surveys were collected and 378 were selected and analyzed.
Results of the structural model assessment supported all of the hypothesized associations. College festival experiential attribues showed paramount importance in both the satisfaction.
This suggests that college-life satisfaction and college festival satisfaction can be improved through associated programs. Furthermore, the findings confirmed that college-life satisfaction had a positive effect on the peer relationships improvement and intention to re-participate. In addition, it was confirmed that college festival satisfaction had a significant and a positive effect on peer relationships improvement and re-participation intention. Findings from the structural invariance assessment supported the impact of both suggested satisfaction on peer relationships improvement and re-participation intention. Academic and practical implications are suggested for education professionals and college administration department.