Cultural Differences in Sharing Gift Wish lists

목차 (Table of Contents)

• List of Tables 7
• List of figures 8
• Abstract 10
• Abstract (Korean) 11
• 1. Introduction 12
• 2. Theoretical background 17
• 2.1. Gift wish list 17
• 2.2. Self-construal, process- (vs. outcome-) focus, and gift wish list sharing intention 19
• 2.3. The moderating role of maximizing tendency 23
• 3. Study overview 25
• 4. Pilot study: Sharing gift wish lists and recipients’ mood 29
• 4.1. Method 30
• 4.2. Results 33
• 4.3. Discussion 36
• 5. Study 1A: Measuring self-construal and gift recipients’ wish list sharing intention 37
• 5.1. Method 38
• 5.2. Results 40
• 5.3. Discussion 41
• 6. Study 1B: Self-Construal manipulation and gift recipients’ wish list
• sharing intention 42
• 6.1. Method 43
• 6.2. Results 46
• 6.3. Discussion 48
• 7. Study 2: The mediating role of process-focus on gift-receiving 49
• 7.1. Method 50
• 7.2. Results 52
• 7.3. Discussion 54
• 8. Study 3A: The moderating role of measured maximizing tendency 55
• 8.1. Method 56
• 8.2. Results 59
• 8.3. Discussion 63
• 9. Study 3B: The moderating role of manipulated maximizing tendency 64
• 9.1. Method 65
• 9.2. Results 69
• 9.3. Discussion 72
• 10. General discussion 73
• 10.1. Theoretical implications 75
• 10.2. Practical implications 77
• 10.3. Limitations and future research 79
• References 80
• Appendix A: Results without completion time-based exclusions (Pilot study) 89
• Appendix B: Survey for Pilot study 90
• Appendix C: Survey for Study 1A. 93
• Appendix D: Survey for Study 1B 95
• Appendix E: Survey for Study 2 97
• Appendix F: Survey for Study 3A 99
• Appendix G: Survey for Study 3B 102