무용예술의 기술융합에 대한 관객의 수용행동 분석-기술수용모델(technology acceptance model)중심- = Analysis of Audience Acceptance Behavior for Technology Integration in Dance -Focusing on the Technology Acceptance Model-

다국어 초록 (Multilingual Abstract)

This study aimed to investigate the behavioral intentions of consumers of technology-integrated dance art using the Technology Acceptance Model (TAM). To achieve this goal, interactivity and sensory stimulation were set as independent variables, and the influence of perceived usefulness and perceived ease of use of TAM on behavioral intentions was analyzed. A total of 220 ques tionnaires were distributed to audiences of selected digital technology-integrated dance works, of which 183 were used for analysis. The collected data were analyzed using SPSS and AMOS 23 programs for frequency analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling. The results of the study showed that Hypothesis 1, "Interactivity will have a positive effect on technology acceptance factors," was statistically significant. Hypothesis 2, "Sensory stimulation will have a pos itive effect on technology acceptance factors," was statistically significant, and thus Hypothesis 2-1 was accepted. Hypothesis 3: ‘Perceived ease of use will have a positive effect on perceived usefulness’ was rejected as it was not statistically significant.
Hypothesis 4: ‘Perceived usefulness will have a positive effect on adoption behavior intention’ was accepted as it was statistically significant. Hypothesis 5: ‘Perceived ease of use will have a positive effect on adoption behavior intention’ was rejected as it was not statistically significant.