문화관광축제 개최지역의 장소마케팅전략에 관한 연구 = A Study on the Strategic Place Marketing of the site of culture tourism festival

다국어 초록 (Multilingual Abstract)

There is a growing recognition among a government and a local autonomous entity is local tourism festival. And the environment of place has been changed drastically by such events as the rapid change of technology and the event of worldwide competition.
This Study is focused on the place as the components of the marketing. In previous studies, many researchers have suggested that the place is a part of the geographical thinking. But, in this study, the place is important part of the marketing strategy in the site of culture tourism festival.
This study tries to find out the strategic place marketing for the site of culture tourism festival. And presents a fresh approach, called strategic place marketing, for the revitalization of the site of culture tourism festival.