SNS 정보 특성이 병원선택과 만족에 미치는 영향

다국어 초록 (Multilingual Abstract)

This study is to confirm that SNS information characteristics have an effect on choosing hospital care and satisfaction on hospital. This study is conducted with a total of 301 respondents (150 of document investigation and 151 of mobile SNS research) from 16th January 2014 to 29th January. 168 respondents who have experience to collect SNS health information within 6 months recently was selected subject of analysis. In the results, we could confirm the followings. The reliability among SNS information characteristics has effect on convenience that is source of choosing hospital care. The reliability and agreement have effect on the professionalism among source of choosing hospital care. In the influence on having hospital satisfaction, the more reliable and agreeable, the more increasing of hospital satisfaction. In the influence between hospital choice element and hospital satisfaction, the more convenient and service available, the more increasing of hospital satisfaction. In conclusion, it is expecting to contribute SNS managers or marketer of medical institutions to taking out commitment on medical consumer’s SNS.

목차 (Table of Contents)

• I. 서론
• Ⅱ. 연구방법
• 1. 연구대상 및 자료수집
• 2. 연구도구
• 3. 연구가설
• 4. 연구변수의 조작적 정의
• 5. 분석방법
• Ⅲ. 연구결과
• 1. 일반적 특성 및 SNS 정보 활용 특성
• 2. 신뢰도 및 타당성 분석
• 3. 가설 검정
• Ⅳ. 결론 및 제언
• REFERENCES

참고문헌 (Reference)

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