시니어 층을 대상으로 한 모바일 음악 어플리케이션의 사용 행태 연구

다국어 초록 (Multilingual Abstract)

Background : Today, many people listen to music using mobile music applications thanks to the rapid spread and popularization of smartphones. In spite of this tendency, seniors who do not get used to the digital devices and services find it difficult or even hard to use them in order to listen to music in general. However, not all the seniors have a hard time to use digital devices and contents, because there are differences on seniors’ music consumption or use of mobile music application based on their dispositions. In this study, We categorize senior group according to seniors’ music consumption patterns and features through qualitative research methods and present a UX guideline and design approach of mobile music service for seniors.
Methods : In this study, We research seniors’ music consumption patterns and acceptance of digital music services/devices through In-depth interview of 13 seniors. Also, We analyze the usage of mobile music application through User Experience testing of 6 seniors.
Result : Senior group tendencies are categorized as four types and a specific design approach of each type are presented. Also, We realize seniors pain point while using mobile music application and the reason through User Experience testing, and then we present a UX guideline of mobile music application for seniors.
Conclusion : We believe that this study would be useful with a focus on seniors who are noted for new leader of the consumer in an aging era but are relatively alienated in music market. In addition, the findings and results of this study will contribute to planning or designing diverse mobile music services for seniors.

참고문헌 (Reference)

1 원선진, "휴대폰 사용현황분석을 통한 시니어그룹의 성향 탐구" 한국콘텐츠학회 8 (8): 65-73, 2008

2 한상철, "진격의 5060세대, Active Senior를 주목하라"

3 한국컨텐츠진흥원, "음악산업백서"

4 김정근, "실버세대를 위한 젊은비즈니스가 뜬다"

5 정지혜, "시니어 시장에 대한 5가지잘못된 선입관"

6 노영서, "베이비 붐 세대의 고령화를 대비한 UI디자인 사용성 연구 - 카카오톡을 중심으로 -" 한국디지털디자인학회 13 (13): 151-160, 2013

7 허원회, "노년층을 위한 스마트폰 UI 디자인 가이드라인 연구" 디자인융복합학회(구.한국인포디자인학회) 10 (10): 3-14, 2011

8 유주희, "50~64세 액티브 시니어 문화콘텐츠 소비의 큰손"