위기관리 PR 연구의 현황에 대한 분석과 고찰 = Placing Crisis Management Research in Context - An Analysis and a Call for the State of Crisis Management Research in Public Relations

다국어 초록 (Multilingual Abstract)

Based on a content analysis and thematic review of eleven years of research published in Public Relations Review and Journal of Public Relations Research , trends and lacunae in the study of crisis communication in public relations are documented and analyzed. Prominent scholars and programs are identified through a bibliometric analysis to account for many of the research trends. A call is made to broaden the public relations research program related to crisis management, using a life cycle of proactive, strategic, reactive, and recovery phase. Suggestions are made for shifting from qualitative, a-theoretical case studies to more theory-driven research, including more theory testing through quantitative analysis of testable hypotheses that build theory for the academy and the profession.