정부의 해외마케팅 지원 프로그램이 수출성과에 미치는 효과

다국어 초록 (Multilingual Abstract)

This research has aimed to identify the effects of the use of government export assistance programs on the export performance of firms. Based on a sample of 456 exporting firms in Korea data were gathered and structural equation modeling analysis was done in order to test there search hypotheses.
The key research insight of this work concerns the differentiation between direct and indirect effects of export assistance. Prior to this research, the two types of effects were not analyzed sufficiently. In consequence, there was a lack of understanding of the true impact of export assistance. Our findings clearly show that government export assistance programs do not, in the main, affect export performance directly but do so indirectly through their effects on improving the exporter’s marketing capability. This finding is also confirmed to be valid across export size and exporting experience of firms. Thus, we can conclude that the key effects of government assistance programs are realized through a strengthening of firm internal resources such as marketing capability.

참고문헌 (Reference)

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