주류 광고 모델에 대한 제3자 효과가 규제 태도에 미치는 영향에 대한 연구 = The Impact of Third Person Effects on Regulation of Alcohol Advertising Model

다국어 초록 (Multilingual Abstract)

This paper studied relationships between the third person effects and censorship of alcohol advertising model. Specifically, the paper investigated three parts. First, the study examined the third person effects phenomenon, second, the study examined the variables which affect the third person effects. The last, the study examined the impact of the third person effects on the attitude of regulation of alcohol advertising model. The third person effects was investigated in two groups, ``others`` and ``under age`` group. As a result, the third person effects were found on alcohol advertising model. The third person effects were more likely to be appeared under age group than others. The paper also studied the impact of sex, age, attitude of drinking alcohol, drinking habits and alcohol advertising exposure on third person effects. Among others, the male group was more likely to show the third person effects. Also, as attitude towards alcohol was negative, drinking less alcohol, and watching more TV alcohol advertising, the third person effects was appeared. Among under age group, the male group was more likely to show the third person effects. Also, as attitude towards alcohol was negative and watching more TV alcohol advertising, the third person effects was appeared. The paper also found that the third person effects was no relationship with regulation of alcohol advertising model. But females, people who drink less alcohol, people who think they are affected by alcohol advertising model are more likely to support regulation of alcohol advertising model.

참고문헌 (Reference)

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