The study focuses on the analysis of television programs aired in Korea which targets the elderly viewers. The study purports to dissect the content matter of these programs which deal with elderly welfare and the degree to which the programs address ...
The study focuses on the analysis of television programs aired in Korea which targets the elderly viewers. The study purports to dissect the content matter of these programs which deal with elderly welfare and the degree to which the programs address this social phenomenon. It also aims to direct future programming toward improvement of elderly welfare and their quality of life, and awareness for the elderly population of our society by offering new ways to address the social issue. In order to realize these goals set out by the study, the major issues of elderly welfare are first and foremost categorized into the following 7 spheres. (1) Aging and health, (2) economics of aging, (3) family relationships, (4) social activities, (5) the welfare laws and policies for the aged, (6) retirement preparations, (7) other areas concerning the elderly. For the analysis, the study encompasses Forever Young(KBS1) and Youthful Life (SBS) programs which aired for a period of 4 months, beginning in July 1995 and ending in October 1995. From the perspective of the formation and the production of the program, the programs for the elderly were prioritized lower and simply assorted with other main programs. Concerning the content matter of the programming, the wide spectrum of issues which can be addressed concerning the elderly and their social welfare needs are not fully reflected. The issues are repetitive in the fact that they concentrate on 2 or 3 issues. Future televised programming for the elderly needs to be diversified to deal with the various subject of the elderly welfare. Alloting time slots for the family viewers, professionalism in programming, broadening opportunity of participation and active monitoring by the elderly must be achieved as well.