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DBpiaThe purpose of this study is to suggest a direction for interorganizational cooperation of travel industry. For this, it analysed a series of Korean travel industry. Especially, it investigated the types of, fields of and purposes of cooperations and ...
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https://www.riss.kr/link?id=A102008593
- 저자
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2003
-
작성언어
Korean
-
KDC
326
-
등재정보
KCI등재
-
자료형태
학술저널
-
수록면
75-84(10쪽)
- 제공처
-
0
상세조회 -
0
다운로드
인용문이 복사되었습니다.
부가정보
다국어 초록 (Multilingual Abstract)
The purpose of this study is to suggest a direction for interorganizational cooperation of travel industry. For this, it analysed a series of Korean travel industry. Especially, it investigated the types of, fields of and purposes of cooperations and the characteristics of companies in interorganizational cooperation.<br/>
The results showed that a major type of cooperation was marketing alliance. With regard to the purpose of cooperation, companies tended to pursue economies of scale rather than economies of scope. Regarding the characteristics of companies in cooperation, there existed vertical cooperation between travel industry and its related industry as well as horizontal cooperation within travel industry.
The results showed that a major type of cooperation was marketing alliance. With regard to the purpose of cooperation, companies tended to pursue economies of scale rather than economies of scope. Regarding the characteristics of companies in cooperation, there existed vertical cooperation between travel industry and its related industry as well as horizontal cooperation within travel industry.
The purpose of this study is to suggest a direction for interorganizational cooperation of travel industry. For this, it analysed a series of Korean travel industry. Especially, it investigated the types of, fields of and purposes of cooperations and the characteristics of companies in interorganizational cooperation.<br/>
The results showed that a major type of cooperation was marketing alliance. With regard to the purpose of cooperation, companies tended to pursue economies of scale rather than economies of scope. Regarding the characteristics of companies in cooperation, there existed vertical cooperation between travel industry and its related industry as well as horizontal cooperation within travel industry.
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