This study suggested a way of balancing the number of tourism brands in a certain core tourism districts using analysis of residuals. The study method differentiates the overs and shorts of tourism brands for the core tourism districts in Korea. Based...
This study suggested a way of balancing the number of tourism brands in a certain core tourism districts using analysis of residuals. The study method differentiates the overs and shorts of tourism brands for the core tourism districts in Korea. Based on this output from the exploratory brand identification study policy makers, tourism developers whether they are from public side or private side, local residents, and other tourism development sectors are to be able to save budgets for the development project, making the effectiveness and the efficiencies at higher level to achive the appropriate number of tourism brands needed for the specific districts.