지식 형태와 채널 관계가 신제품 창의성과 시장 선도성에 미치는 영향 = 일본 하이테크 B2B기업을 중심으로

국문 초록 (Abstract)

하이테크 B2B기업은 급변하는 시장 환경에 대처하기 위해 신제품 창의성을 통해 신제품 경쟁 우위를 추구해야 한다. 자원 기반 이론은 기업 내 무형적 자원인 지식 자원을 통해 신제품 창의성을 고취시킬 것을 제시하며, 유통 채널 관리 이론 은 기업 외부의 유통 채널과 관계를 통해 기업 경쟁력을 강화시킬 것을 제시한다. 본 연구는 Day(1994)의 기업 역량 이론을 바탕으로, 신제품 창의성의 선행 요인으로써 기업 내부 요인인 신제품 개발에 사용되는 지식의 형태뿐만 아니라 기업 외부 요인으로써 유통 채널 관계 특성을 포함하는 통합적인 이론적 모형을 제시하였다.
이를 검정하기 위해 최근 하이테크적 성격을 보이고 있는 일본의 하이테크 B2B기업을 대상으로 설문 조사를 실시하였으며, 다음과 같은 결과를 도출하였다. 첫째, 신제품 개발에 사용되는 지식의 형태와 함께 유통 채널 관계 특성이 신제품 창의성의 두 측면인 신제품 참신성과 신제품 의미성에 미치는 영향을 확인하였다. 둘째, 신제품 창의성이 신제품 시장 선도성을 매개하여 신제품 성과에 미치는 영향을 확인하였다.
이론적으로, 본 연구는 독립적으로 발전해온 신제품 개발 관리 연구와 유통 채널 관리 연구에 각각 새로운 변수를 제시하고 통합하여 의미 있는 시사점을 제공하였다. 실무적으로, 본 연구는 신제품 창의성을 고취시키려는 B2B 관리자들에게 자사가 보유한 유통 채널 관계 특성에 주의해야함을 제시하였으며, 일본 기업 환경의 특성을 고려해야 함을 제시하였다.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 이론적 배경 및 연구 모형
• Ⅲ. 가설설정
• Ⅳ. 실증 분석 및 결과
• V. 결론 및 논의
• 참고문헌
• ABSTRACT

참고문헌 (Reference)

1 Li, Meng, "Why Nonaka Highlights Tacit Knowledge : A Critical Review" 7 (7): 6-14, 2003

2 Ministry of Economy of Japan, "White Paper on Mnufacturing Industries (Monodzukuri)" 2007

3 Grant, Robert M., "Toward a Knowledge-Based Theory of The Firm" 17 (17): 109-122, 1996

4 Nonaka, Ikujiro, "Toward Middle-Up-Down Management : Accelerating Information Creation" 29 (29): 9-18, 1988

5 Polanyi, M., "The Tacit Dimension" Routledge and Kegan Paul Ltd 1996

6 Amabile, Teresa M., "The Social Psychology of Creativity : A Componential Conceptualization" 45 (45): 357-, 1983

7 Hansen, Morten T., "The Search-Transfer Problem : The Role of Weak Ties in Sharing Knowledge Across Organization Subunits" 44 (44): 82-111, 1999

8 Johnson, Jean L., "The Role of Relational Knowledge Stores in Interfirm Partnering" 68 (68): 21-36, 2004

9 Jayachandran, S., "The Role of Relational Information Processes and Technology Use in Customer Relationship Management" 69 (69): 177-192, 2005

10 Nonaka, Ikujiro, "The Knowledge-Creating Company: How Japanese Companies Create The Dynamics of Innovation" Oxford university press 1995

11 Christoper, Robert, C., "The Japanese Mind" Fawcett Columbine 1984

12 Fern, Edward F, "The Industrial/Consumer Marketing Dichotomy : A Case of Insufficient Justification" 48 (48): 68-77, 1984

13 Chandy, Rajesh K., "The Incumbent’s Curse? Incumbency, Size, and Radical Product Innovation" 64 (64): 1-17, 2000

14 DeCarolis, "The Impact of Stocks and Flows of Organizational Knowledge on Firm Performance : An Empirical Investigation of The Biotechnology Industry" 20 (20): 953-968, 1999

15 Kleinschmidt, Elko J., "The Impact of Product Innovativeness on Performance" 8 (8): 240-251, 1991

16 Li, Tiger, "The Impact of Market Knowledge Competence on New Product Advantage : Conceptualization and Empirical Examination" 62 (62): 13-29, 1998

17 Zott, Christoph, "The Fit between Product Market Strategy and Business Model : Implications for Firm Performance" 29 (29): 1-26, 2008

18 Song, X. Michael, "The Effect of Perceived Technological Uncertainty on Japanese New Product Development" 44 (44): 61-80, 2001

19 Narver, John C., "The Effect of Market Orientation on Business Profitability" 54 (54): 20-35, 1990

20 Casson, Mark, "The Economics of Business Culture: Game theory, Transaction costs, and Economic Performance" Oxford University Press 1994

21 Dyer, Jeffrey H., "The Determinants of Trust in Supplier-automaker Relationships in the US, Japan and Korea" 31 (31): 259-285, 2000

22 Morgan, Robert M., "The Commitment-Trust Theory of Relationship Marketing" 58 (58): 20-38, 1994

23 Day, George S., "The Capabilities of Market-Driven Organizations" 58 (58): 37-52, 1994

24 Ettlie, John E., "Technology-Based New Product Development Partnerships" 37 (37): 117-147, 2006

25 Hargadon, Andrew, "Technology Brokering and Innovation in a product development firm" 42 (42): 716-749, 1997

26 Lassar, Walfried M., "Strategy and Control in Supplier-Distributor Relationships : An Agency Perspective" 17 (17): 613-632, 1996

27 Carpenter, Gregory S., "Reflections on Consumer Preference Formation and Pioneering Advantage" 31 (31): 570-573, 1994

28 Rowley, Tim, "Redundant Governance Structures : An Analysis of Structural and Relational Embeddedness in The Steel and Semiconductor Industries" 21 (21): 369-386, 2000

29 Bentler, P. B., "Practical Issues in Structural Modeling" 16 (16): 78-117, 1987

30 Emerson, Richard M., "Power-Dependence Relations" 27 (27): 31-41, 1962

31 Frazier, Gary L., "Perceptions of Interfirm Power and Its Use Within a Franchise Channel of Distribution" 23 (23): 169-176, 1986

32 Olson, Eric M., "Organizing for Effective New Product Development : The Moderating Role of Product Innovativeness" 59 (59): 48-62, 1995

33 Han, Jin K., "Market orientation and Organizational Performance : Is Innovation a Missing Link?" 62 (62): 30-45, 1998

34 Im, Subin, "Market Orientation, Creativity, and New Product Performance in High-Technology Firms" 68 (68): 114-132, 2004

35 Jaworski, Bernard J., "Market Orientation : Antecedents and Consequences" 57 (57): 53-70, 1993

36 De Luca, "Market Knowledge Dimensions and Cross-Functional Collaboration : Examining The Different Routes to Product Innovation Performance" 71 (71): 95-112, 2007

37 Morgan, Neil A., "Linking Marketing Capabilities with Profit Growth" 26 (26): 284-293, 2009

38 Zander, Udo, "Knowledge and The Speed of The Transfer and Imitation of Organizational Capabilities : An Empirical Test" 6 (6): 76-92, 1995

39 Inkpen, Andrew C., "Knowledge Management Processes and International Joint Ventures" 9 (9): 454-468, 1998

40 Frazier, Gary L., "Interorganizational Exchange Behavior in Marketing Channels : A Broadened Perspective" 47 (47): 68-78, 1983

41 Kessler, Eric H., "Internal vs. External Learning in New Product Development : Effects on Speed, Costs and Competitive Advantage" 30 (30): 213-224, 2000

42 Rindfleisch, Aric, "Interfirm Cooperation and Customer Orientation" 40 (40): 421-436, 2003

43 Kim, Namwoon, "Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High-Technology Firms" 30 (30): 136-153, 2013

44 Morgan, Neil A, "Handbook on Business to Business Marketing" Edward Elgar 90-108, 2012

45 Eisenhardt, Kathleen M., "Handbook of Strategy and Management" 139-164, 2002

46 Dore, Ronald, "Goodwill and The Spirit of Market Capitalism" 34 (34): 459-482, 1983

47 Kerin, Roger A., "First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions" 56 (56): 33-52, 1992

48 Barney, Jay, "Firm Resources and Sustained Competitive Advantage" 17 (17): 99-120, 1991

49 Fornell, Claes, "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error" 18 (18): 39-50, 1981

50 Swink, Morgan, "Effects of Marketing-Manufacturing Integration on New Product Development Time and Competitive Advantage" 25 (25): 203-217, 2007

51 Granovetter, Mark, "Economic Action and Social Structure : The Problem of Embeddedness" 91 (91): 481-510, 1985

52 Zaheer, Akbar, "Does Trust Matter? Exploring The Effects of Interorganizational and Interpersonal Trust on Performance" 9 (9): 141-159, 1998

53 Subramaniam, Mohan, "Determinants of Transnational New Product Development Capability : Testing The Influence of Transferring and Deploying Tacit Overseas Knowledge" 22 (22): 359-378, 2001

54 Ganesan, Shankar, "Determinants of Long-term Orientation in Buyer-Seller Relationships" 58 (58): 1-19, 1994

55 Gulati, Ranjay, "Dependence Asymmetry and Joint Dependence in Interorganizational Relationships : Effects of Embeddedness on a Manufacturer's Performance in Procurement Relationships" 52 (52): 32-69, 2007

56 Collis, David J., "Competing on Resources： Strategy in the 1990s" 73 (73): 118-128, 1995

57 Teece, David J., "Capturing Value from Knowledge Assets : The New Economy, Markets for Know-How, and Intangible Assets" 40 (40): 55-79, 1998

58 Das, Tarun K., "Between Trust and Control : Developing Confidence in Partner Cooperation in Alliances" 23 (23): 491-512, 1998

59 Preacher, Kristopher J., "Asymptotic and Resampling Strategies for Assessing and Comparing Indirect Effects in Multiple Mediator Models" 40 (40): 879-891, 2008

60 Song, X. Michael, "Across-National Comparative Study of New Product Development Processes: Japan and The United States" 61 (61): 1-18, 1997

61 Wernerfelt, Birger, "A Resource-Based View of The Firm" 5 (5): 171-180, 1984

62 Amabile, Teresa M., "A Model of Creativity and Innovation in Organizations" 10 (10): 123-167, 1988

63 Nonaka, Ikujiro, "A Dynamic Theory of Organizational Knowledge Creation" 5 (5): 14-37, 1994

64 Garcia, Rosanna, "A Critical Look at Technological Innovation Typology and Innovativeness Terminology : A Literature Review" 19 (19): 110-132, 2002