전통문화적 접근에 의한 서울시 도시마케팅 활성화 방안에 관한 연구 = A Study on Scheme Activating Seoul City Marketing by Cultural Heritage Approach

다국어 초록 (Multilingual Abstract)

This study aims on inducing schemes activating Seoul city marketing by cultural heritage approach through the analysis on cases directly related to Korean cultural heritage (traditional culture), which are an ongoing cultural facility development project and traditional festival. The paper introduces both the concept and structuring factors of city marketing and reviews the importance of city marketing by cultural heritage approach. After selecting Traditional Music Art Center and Seoul Traditional Medical Stuff Market Festival respectively as a facility (hardware) and a culture (software) enabling to show Korean traditional culture in Seoul, this study presents the necessity of the facility development and the festival program by analyzing those two cases, at the same time, tries to find appropriate schemes activating Seoul city marketing. The schemes activating Traditional Music Art Center as a result are as follow; (1) linkage to Seoul city tour bus course, (2) connection with living and cultural experience to Korean Tradition, (3) continuing of traditional music performance at the center. The schemes activating Seoul Traditional Medical Stuff Market Festival are first to create the area as a traditional medical hub by building Koran traditional medical center and vitalizing High-tec bio industry related to Korean Traditional medicine, and second positively to review the plan linking the site to ancient palace sightseeing, downtown interesting spot sightseeing, and famous shopping town sightseeing in Seoul.

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