전자적 공급사슬설계 ( e - SCD ) 의 고객화 효과 = 자동차산업의 B2B 모델을 중심으로

국문 초록 (Abstract)

본 연구는 자동차산업에서 자동차완성업체와 부품업체간 B2B 상방공급사슬에서 일어나는 전자적 공급사슬설계가 고객 개개인의 욕구를 충족시키고자 하는 고객화에 미치는 영향을 실증적으로 검증한 것이다. 실증적 연구결과를 통해 B2B 전자적 부품공급사슬설계가 전자적 정보연결효과와 정보통합에 의한 가치사슬조정효과를 통해 적가, 적시, 적품의 고객화에 유의미한 영향을 미치고 있음을 알 수 있었다. 따라서B2B 전자적 공급사슬설계가 고객이 원하는 제품(적품)을 빠른 시간(적시)에 저렴한 원가(적가)로 인도하는 제품고객화에 공헌할 수 있는 강력한 경영도구가 될 수 있음을 시사해주고 있다.

다국어 초록 (Multilingual Abstract)

One of the most important components that make fast and inexpensive customization possible is electronic supply chain design (e-SCD). Electronic Supply Chain Design (e-SCD) is a supply chain design to integrate and coordinate suppliers, manufacturers, logistic channels, and customers using information technology (IT). In this study, a model of e-SCD on the customization capability of companies was developed. The effects of e-SCD model is categorized into electronic linkage effect, supply chain coordination effect, and co-engineering effect. The model also shows a process through which an electronic supply chain network is transformed from a simple infrastructure for data exchange into a knowledge-sharing network for fast response and customization. The model was tested using the data collected from automobile industry in Korea. In this study, it was shown that e-SCD has significant effects on the supply chain coordination and co-engineering. This implies that e-SCD can be an effective management tool to deliver customized products with right timing and price. It was also shown that the involvement of entities in a supply chain is a critical factor in converting a supply chain network from an infrastructure for data exchange to a knowledge-sharing network. In conclusion e-SCD needs to focus on the information and knowledge sharing rather than cost savings through electronic data exchange. Efficient customization can be achieved by transforming the e-SCN into a knowledge-sharing network through the information intermediation and integration effects.