가상 농장은 교육훈련용 가상현실의 일종으로서 영농에 대한 태도 변화를 실현하고, 가상 농장 재방문을 통한 경제적 성과를 목표로 한다. 최근 P2E(Play to Earn) 유형의 가상현실이 도입되면서...
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https://www.riss.kr/link?id=A108180805
2022
Korean
310
KCI등재
학술저널
680-691(12쪽)
0
0
상세조회0
다운로드국문 초록 (Abstract)
가상 농장은 교육훈련용 가상현실의 일종으로서 영농에 대한 태도 변화를 실현하고, 가상 농장 재방문을 통한 경제적 성과를 목표로 한다. 최근 P2E(Play to Earn) 유형의 가상현실이 도입되면서...
가상 농장은 교육훈련용 가상현실의 일종으로서 영농에 대한 태도 변화를 실현하고, 가상 농장 재방문을 통한 경제적 성과를 목표로 한다. 최근 P2E(Play to Earn) 유형의 가상현실이 도입되면서 가상 영농 체험이 실질적인 혜택으로 연결되는 방안이 고려되고 있다. 그러나 가상 농장의 성공에 영향을 미치는 요인 대한 연구는 거의 이루어지지 않았다. 따라서 본 연구의 목적은 DeLone & McLean의 정보시스템성공모델(IS Success Model)을 이론적 기반으로 하여 가상 농장 콘텐츠의 품질 및 시스템 품질이 가상 농장 체험에 대한 만족도에 영향을 주는지를 검토할 것이다. 또한 가상 농장에 대한 만족도가 영농에 대한 태도 변화에 유의미하게 기여하는지를 점검할 것이다. 그 외에 디지털 인센티브가 P2E 유형의 가상 농장의 활성화에 기여하는지도 실증하고자 한다.
다국어 초록 (Multilingual Abstract)
Virtual farm is a kind of virtual reality for education and training, which realizes a change in attitude toward farming and aims for economic performance through revisiting the virtual farm. With the recent introduction of P2E-type virtual reality, a...
Virtual farm is a kind of virtual reality for education and training, which realizes a change in attitude toward farming and aims for economic performance through revisiting the virtual farm. With the recent introduction of P2E-type virtual reality, a way to connect virtual farming experiences with practical benefits is being considered. However, few studies have been conducted on the factors that influence the success of virtual farms. Hence, the purpose of this study is to examine whether the quality of virtual farm contents and system quality affect user satisfaction with virtual farm experience based on the DeLone & McLean‘s IS Success Model. In addition, we will examine whether satisfaction with the virtual farm significantly contributes to the change in attitude toward farming. In addition, we demonstrate whether digital incentives contribute to the activation of P2E-type virtual farms.
목차 (Table of Contents)
참고문헌 (Reference)
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1 김유용, "첨단농업의 플랫폼, 가상현실" (220) : 1-15, 2018
2 이혜현, "농촌관광 방문객의 선호 체험프로그램 분석" 8 : 305-326, 2006
3 "https://cafe.naver.com/realfarm/722583"
4 "https://cafe.naver.com/realfarm/545551"
5 A. H. Aldholay, "The role of transformational leadership as a mediating variable in DeLone and McLean information system success model : The context of online learning usage in Yemen" 35 (35): 1421-1437, 2018
6 Smith, Trevor Alexander, "The role of customer personality in satisfaction, attitude-to-brand and loyalty in mobile services" 24 (24): 156-175, 2020
7 Manika, Danae, "The influence of prior knowledge structures on website attitudes and behavioral intentions" 78 : 44-58, 2018
8 L. Zarantonello, "The impact of event marketing on brand equity : The mediating roles of brand experience and brand attitude" 32 (32): 255-280, 2013
9 M. Lindquist, "The effect of audio fidelity and virtual reality on the perception of virtual greenspace" 202 : 103884-, 2020
10 E. L. Karcher, "The Use of Virtual Farm Tours in a Dairy Cattle Management Course" 62 (62): 371-375, 2018
11 T. S. Neman, "Survey Monetary Incentives : Digital Payments as an Alternative to Direct Mail" 15 (15): 30030-, 2022
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상사 리더십과 동료의 정서적 지원이 성과평가 공정성과 자기효능감을 통하여 과업 성과에 미치는 영향 연구
국외 약사서비스 지불보상체계 현황 : 일본, 미국, 영국을 중심으로
코칭리더십이 고용가능성에 미치는 영향 : 프로티언 경력태도의 매개효과와 리더신뢰의 조절된 매개효과
학술지 이력
연월일 | 이력구분 | 이력상세 | 등재구분 |
---|---|---|---|
2027 | 평가예정 | 재인증평가 신청대상 (재인증) | |
2021-01-01 | 평가 | 등재학술지 유지 (재인증) | |
2018-01-01 | 평가 | 등재학술지 유지 (등재유지) | |
2015-01-01 | 평가 | 등재학술지 유지 (등재유지) | |
2011-01-01 | 평가 | 등재학술지 유지 (등재유지) | |
2008-01-01 | 평가 | 등재학술지 선정 (등재후보2차) | |
2007-05-04 | 학회명변경 | 영문명 : The Korea Contents Society -> The Korea Contents Association | |
2007-01-01 | 평가 | 등재후보 1차 PASS (등재후보1차) | |
2006-01-01 | 평가 | 등재후보학술지 유지 (등재후보1차) | |
2004-01-01 | 평가 | 등재후보학술지 선정 (신규평가) |
학술지 인용정보
기준연도 | WOS-KCI 통합IF(2년) | KCIF(2년) | KCIF(3년) |
---|---|---|---|
2016 | 1.21 | 1.21 | 1.26 |
KCIF(4년) | KCIF(5년) | 중심성지수(3년) | 즉시성지수 |
1.29 | 1.25 | 1.573 | 0.33 |